# Audio Packaging Music is added to interactive packaging to tap into the customer lifestyle. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 21, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/audio-packaging ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Audio Packaging trend? **Audio Packaging:** In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 7, 2016 to Nov 27, 2018 - Published: Jul 21, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Audio Packaging trend ### Interactive Packaging Consumers now expect packaging to be interactive and engaging, featuring customizable features, sound, and additional entertainment. ### Musical Branding The addition of music to branding and marketing strategies to enhance emotional connections with consumers. ### Multi-Sensory Packaging The integration of various senses such as touch, sight, taste, and sound into product packaging for a more engaging consumer experience. ## What the Audio Packaging trend means for industry ### For CPG Industry Consumer packaged goods companies are responding to changes in consumer expectations by developing interactive and multi-sensory packaging. ### For Beverage Industry The beverage industry is utilizing musical and interactive packaging to create a memorable experience for consumers. ### For Luxury Goods Industry Luxury brands are taking cues from interactive packaging trends and using it to enhance their consumer experience, creating a deeper emotional connection with their audience. ## Workshop question How can you better plug into your customer's lifestyle choices outside of your category? ## Trend signals for Audio Packaging Trend score 4.8 out of 10, from popularity 83%, activity 54%, freshness 8%. - Popularity: 83% - Activity: 54% - Freshness: 8% ## Examples of the Audio Packaging trend 7 featured examples from Jun 7, 2016 to Nov 27, 2018. - [Musically Enhanced Wines](https://www.trendhunter.com/trends/winemaking): A Georgian Wine Brand Uses Music in Its Wine-Making Process (Category: Marketing) Implication: Wineries can explore integrating music into their wine-making process to create unique flavors and experiences. - [Smartphone Speaker Champagne Packaging](https://www.trendhunter.com/trends/music-box-packaging): The Champagne Lanson Music Box Packaging Amplifies Tunes (Category: Lifestyle) Implication: The Champagne Lanson music box packaging presents an innovative approach to alcohol packaging that enhances the consumer experience. - [Multi-Sensory Confectionery Packaging](https://www.trendhunter.com/trends/confectionery-packaging1): Electronic Equips Churchill's Tins with an Audio Component (Category: Marketing) Implication: Disruptive innovation opportunity: Incorporate technology into confectionery packaging to create a unique and engaging experience for consumers. - [Music-Enabled Chocolate Wrappers](https://www.trendhunter.com/trends/musicenabled): Shazam and Nestlé Designed This Interactive Promotional Packaging (Category: Marketing) Implication: The food and beverage industry can benefit from music-enabled packaging, as it enhances consumer enjoyment and incentivizes product engagement. - [Musical Candy Packaging](https://www.trendhunter.com/trends/take5): Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats (Category: Marketing) Implication: Innovative packaging and interactive features can create new engagement opportunities for food and beverage brands to connect with customers. - [Talking Beverage Cans](https://www.trendhunter.com/trends/orangina-wiish-box): The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents (Category: Marketing) Implication: Disruptive innovation opportunity to revolutionize beverage packaging with interactive designs that create excitement and delight consumers. - [Beverage Bottle Wristbands](https://www.trendhunter.com/trends/festival-bottle): Coca-Cola's Festival Bottle Features a Label with a Detachable Band (Category: Lifestyle) Implication: The Festival Bottle disrupts traditional beverage packaging by incorporating an interactive feature with its detachable wristband label. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)