# Audio Athleticism Music products and services focus on health-conscious consumers. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Aug 4, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/audible-athleticism ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Audio Athleticism trend? **Audio Athleticism:** New audio products and services are concentrating on health in the interest of wellness-oriented millennials. Gen Y consumers are displaying a high regard for fitness, hence the development of athletic offerings in previously unrelated categories. So long as young shoppers continue to remain focused on wellness, products focused on these goals will continue to crop up. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 25, 2016 to Mar 2, 2017 - Published: Aug 4, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Audio Athleticism trend ### Fitness-Oriented Audio Products There is an increased focus on health in audio products and services in order to cater to the wellness-oriented millennials who have a high regard for fitness. ### Advanced Music Therapy Music products use advanced technology to provide mood enhancement and help users relax and unwind in innovative ways. ### Concentration-Improving Headphones Headphones now help monitor brain activities and alert users when their concentration levels are dropping, improving productivity and focus. ## What the Audio Athleticism trend means for industry ### For Fitness Industry The fitness industry can use fitness-oriented audio products and devices to offer customers comprehensive wellness solutions. ### For Health & Wellness Industry Products designed to provide therapy and reduce stress can greatly benefit the health & wellness industry. ### For Productivity Improvement Industry Concentration-improving headphones can be positioned as productivity improvement tools which can benefit the work culture in organizations. ## Workshop question What is the biggest trend in your industry right now and how will it evolve over the next 5 years? ## Trend signals for Audio Athleticism Trend score 3.8 out of 10, from popularity 62%, activity 43%, freshness 8%. - Popularity: 62% - Activity: 43% - Freshness: 8% ## Examples of the Audio Athleticism trend 4 featured examples from Feb 25, 2016 to Mar 2, 2017. - [Mood-Gauging Speakers](https://www.trendhunter.com/trends/mood-enhancement): The 'MoodBox' Offers Mood Enhancement Through Light and Music Therapy (Category: Tech) Implication: Disruptive innovation opportunity: Collaborate with music streaming platforms to integrate mood monitoring features and create curated playlists for individuals based on their emo… - [Relaxation-Guiding Headphones](https://www.trendhunter.com/trends/melomind-headphones): The Melomind Headphones Teaches People How to Truly Unwind (Category: Lifestyle) Implication: The health and wellness industry can utilize brainwave-tracking wearables and personalized relaxation technology to offer individuals more effective stress-management resources - [Musical Rehabilitation Platforms](https://www.trendhunter.com/trends/musical-rehabilitation): The MusicAct Uses Gesture Control to Listen and Play with Music (Category: Lifestyle) Implication: Designing and providing specialized rehabilitation programs and services for musicians with repetitive strain injuries. - [Mind-Measuring Headphones](https://www.trendhunter.com/trends/improve-your-concentration): The 'Mindset' Headphones Improve Your Concentration with EEG (Category: Tech) Implication: Wearable technology like 'Mindset' headphones are disrupting the headphone industry by incorporating mental health and cognitive technology. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)