# Atypical Casing Brands turn to oddly shaped casings to cater diverse consumer interests. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 28, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/atypical-casing ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Atypical Casing trend? **Atypical Casing:** As consumer interests become more customized and individually tailored, a need for personalization prompts buyers to look beyond aesthetics for appeal. Diverting from the traditionally functional packaging designs, brands are turning to odd and eclectic product shapes to cater the obscure interests of consumers. Nonconforming product packages speak to a desire for more personally distinguishing, yet visually enticing techniques of building consumer loyalty. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 5, 2013 to May 6, 2014 - Published: May 28, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Atypical Casing trend ### Personalized Packaging The rise of personalization demands more unique packaging shapes that appeal to individual interests. ### Visual and Symbolic Packaging More visually stimulating and symbolically strong product packaging designs are becoming popular with consumers. ### Functional Packaging Packaging that doubles as a functional product is a growing trend for brands looking to add value and sustainability to their offerings. ## What the Atypical Casing trend means for industry ### For Packaging Design Packaging designers have an opportunity to create unique, personalized designs that appeal to individual interests and add value to products. ### For Consumer Goods Brands in the consumer goods industry can utilize visually stimulating and symbolically strong packaging designs to differentiate themselves in the market. ### For Sustainability The trend of functional packaging presents an opportunity for brands to promote sustainability and add value to their offerings. ## Trend signals for Atypical Casing Trend score 5.2 out of 10, from popularity 75%, activity 73%, freshness 8%. - Popularity: 75% - Activity: 73% - Freshness: 8% ## Examples of the Atypical Casing trend 8 featured examples from Mar 5, 2013 to May 6, 2014. - [Muscular Beverage Marketing](https://www.trendhunter.com/trends/ecorche-energy-drink-packaging): The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept (Category: Marketing) Implication: The beverage packaging industry can adopt visually striking designs to enhance product appeal and stand out in a crowded market. - [Insect Wing-Inspired Branding](https://www.trendhunter.com/trends/beeloved-honey): BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms (Category: Lifestyle) Implication: Disruptive innovation opportunity: Apply insect wing-inspired branding to various food and beverage products for a fresh and captivating visual identity. - [Chopped Log Bottles](https://www.trendhunter.com/trends/firewood-vodka-packaging): Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product (Category: Marketing) Implication: Innovative packaging designs like Firewood Vodka can disrupt the alcoholic beverages industry by creating unique brand experiences and captivating consumer attention. - [Speedy Shoe Box Branding](https://www.trendhunter.com/trends/speedform-apollo): The Under Armour Speedform Apollo Box Takes the Shape of a Jet (Category: Fashion) Implication: Sportswear brands can explore disruptive innovation opportunities in packaging design to enhance their brand identity and create a unique customer experience. - [Bowling Pin Bottles](https://www.trendhunter.com/trends/bottle-design-concept): Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use (Category: Life-Stages) Implication: The beverage industry can capitalize on the trend of interactive packaging by exploring unique designs that enhance consumer interaction and engagement with their products. - [Transformative Champagne Chillers](https://www.trendhunter.com/trends/keep-champagne-cold): 'Fashionably Clicquot' Changes Shape to Keep Champagne Cold (Category: Lifestyle) Implication: The shape-shifting packaging of the 'Fashionably Clicquot' sheath presents opportunities for disruptive innovation within the packaging industry. - [Alcoholic Bomb Branding](https://www.trendhunter.com/trends/vodka-democracy-packaging): Vodka Democracy Symbolizes the Power of the People, by Their Beverage (Category: Pop Culture) Implication: Opportunity for alcohol brands to leverage unique packaging designs to stand out in a crowded market. - [Arboreal Sauce Branding](https://www.trendhunter.com/trends/drip-maple-syrup-packaging): Drip Maple Syrup Packaging Enables Easy Dispensing with a Delightful Look (Category: Eco) Implication: The food and beverage industry can leverage eco-friendly packaging and user-friendly dispensing designs to enhance customer experience and reduce environmental impact. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)