# Attainable Certification Eco-certification becomes more cost-effective. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Aug 23, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/attainable-certification ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Attainable Certification trend? **Attainable Certification:** For many entrepreneurs and small businesses attempting to verify their claims on sustainability, one significant barrier to entry has been the high cost of eco-certification. Emerging modes of certification, either supported by government organizations or private entities, work to break down an often elitist system that inadvertently lends favor to those with the financial backing to earn eco-accreditation. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 20, 2017 to Aug 17, 2018 - Published: Aug 23, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Attainable Certification trend ### Affordable Eco-certification Emerging modes of certification, either supported by government organizations or private entities, work to break down the high cost of eco-certification. ### Sustainability in Luxury Goods The market for high-end luxury goods is increasing, but so is the demand for cost-effective alternatives, which is seeing new cost-effective product lines. ### Bio-based Material Certification Products with bio-based materials are becoming increasingly popular due to eco-friendliness, which is seeing increased bio-based product certification through government organizations. ## What the Attainable Certification trend means for industry ### For Eco-certification Industry This increasing trend towards affordable and accessible certification highlights opportunities for businesses operating in certification technology and waste management. ### For Luxury Bedding Industry Low-cost alternatives to luxury products is an emerging trend, which creates opportunities for manufacturers of high quality but cost-effective bedding products. ### For Bio-based Materials Industry Increasing demand for environmentally-friendly products drives innovation and certification in bio-based materials, creating an opportunity for businesses in sustainable materials and green technology. ## Workshop question What systems currently exist within your industry that prevents smaller players from throwing their hat in the ring? ## Trend signals for Attainable Certification Trend score 3.8 out of 10, from popularity 50%, activity 55%, freshness 8%. - Popularity: 50% - Activity: 55% - Freshness: 8% ## Examples of the Attainable Certification trend 4 featured examples from Sep 20, 2017 to Aug 17, 2018. - [Sustainable Corn-Based Sneakers](https://www.trendhunter.com/trends/npc-uk-cotton): The Reebok Future Team Launches the NPC UK Cotton Sneakers (Category: Eco) Implication: The development of sustainable sneakers presents a disruptive innovation opportunity within the footwear industry. - [Low-Cost French Linen Bedding](https://www.trendhunter.com/trends/olive-wren): The Olive Wren Luxury Bedding is Crafted from Premium Materials (Category: Art & Design) Implication: The industry can explore the production of affordable luxury goods to meet the increasing demand for cost-effective alternatives. - [Bright Organic Kid Collections](https://www.trendhunter.com/trends/organic-childrens-clothes): Hanna Andersson's Organic Children's Clothes are Playfully Printed (Category: Eco) Implication: The children's fashion industry can capitalize on the trend of sustainable children's clothing by offering eco-friendly options for kids. - [Aromatherapy Hand Cleansers](https://www.trendhunter.com/trends/cleansing-hand-wash): Seventh Generation's Cleansing Hand Wash Boasts 98% Biobased Content (Category: Lifestyle) Implication: Creating plant-based formulas and chemical-free options can disrupt the personal care industry by offering eco-friendly and healthier alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)