# Atomized Care Spray applications take over self-care to lend to efficiency. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 12, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/atomized-care ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Atomized Care trend? **Atomized Care:** Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 4, 2015 to Jun 17, 2016 - Published: May 12, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Atomized Care trend ### Atomization Atomization is a response to the need for streamlining all aspects of life, including self care, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time. ### Crystal-infused Beauty Products Healing crystal-infused sprays suggest individuals are taking the practice of holistic wellness more seriously and this influence is seen in all realms, including cosmetics. ### Spray-on Beauty Products Spray-on beauty products are becoming more popular as a quick, easy and mess-free alternative to traditional lotions and creams. ## What the Atomized Care trend means for industry ### For Beauty and Personal Care The beauty and personal care industries can explore innovative spray-on products for quick and easy application, such as atomized care, bacteria-killing makeup sprays, moisturizing shampoo sprays and spray-on nail art. ### For Wellness and Holistic Health The wellness and holistic health industries can incorporate healing crystal-infused products, such as Good Vibes Spray, to promote a positive sense of self and holistic wellness. ### For Hair Care The hair care industry can explore innovative spray-on products for hair, such as spray clay shampoos like UNITE 7SECONDS Refresher, for a quick grab-and-go product that revitalizes hair in seconds. ## Workshop question If you were to alter the format of an original product, what new format would you attempt? ## Trend signals for Atomized Care Trend score 4.1 out of 10, from popularity 61%, activity 55%, freshness 8%. - Popularity: 61% - Activity: 55% - Freshness: 8% ## Examples of the Atomized Care trend 6 featured examples from Sep 4, 2015 to Jun 17, 2016. - [Spray-On Nail Art](https://www.trendhunter.com/trends/milk-makeup): Milk Makeup Makes DIY Nail Art So Much Easier to Execute (Category: Fashion) Implication: The spray-on nail art trend poses an opportunity for the manicure industry to incorporate innovative solutions and expand their service offerings. - [Healing Crystal-Infused Sprays](https://www.trendhunter.com/trends/good-vibes-spray): Good Vibes Spray is Handmade in NYC from Quartz and Crystals (Category: Lifestyle) Implication: The Good Vibes Spray showcases an opportunity for beauty brands to develop crystal-infused products to meet the demand for holistic self-care. - [Bacteria-Killing Makeup Sprays](https://www.trendhunter.com/trends/makeup-spray): The Pro Hygiene Collection's Spray Kills 99.99% of Germs (Category: Fashion) Implication: Makeup companies can take advantage of the trend towards antimicrobial makeup by offering products that prioritize hygiene and cleanliness, and by developing new and innovative fo… - [Moisturizing Shampoo Sprays](https://www.trendhunter.com/trends/dry-shampoo-for-hair): This Shu Uemura Product is Branded as an Anti-Dry Shampoo for Hair (Category: Fashion) Implication: Creating new hair care products that cater to the changing needs and preferences of consumers. - [Spray Moisturizer Bottles](https://www.trendhunter.com/trends/skincare-for-men): Vaseline Spray & Go Moisturizer Smartly Addresses Skincare for Men (Category: Lifestyle) Implication: The personal care industry can explore innovative packaging and product formulations to cater to consumer convenience and needs. - [Spray Clay Shampoos](https://www.trendhunter.com/trends/clay-shampoo): The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder (Category: Fashion) Implication: The haircare industry can take advantage of the spray clay shampoo trend by developing their own line of innovative products that offer convenience and natural-looking results. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)