# At-Home School Brands are helping students recreate the school experience while learning remotely. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Aug 25, 2020 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/athome-school ## Key Figures - Trend score: 5.3/10 - Evidence articles: 7 ## What is the At-Home School trend? **At-Home School:** Amid the pandemic, many students will be learning from home this school year and in an effort to mimic the traditional school experience, brands are launching products ranging from mobile at-home dorm rooms to at-home recess boxes. These products will help students of all ages recreate the traditional school or college experience. ## The consumer insight behind the At-Home School trend The pandemic has restricted many Gen Z consumers from experiencing traditional milestones that many of their parents and siblings went through. While adjusting to the current situation, these demographics are looking for ways to recreate these traditional experiences in their homes. This helps maintain a sense of normalcy and allows them to cope with feelings of anxiety. These consumers will flock to brands that understand this need and offer safe alternatives to mimic these "missed" experiences. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 1 to Dec 2, 2020 - Published: Aug 25, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the At-Home School trend ### At-Home Education Brands are developing products and solutions that cater to the increasing demand for at-home education and provide students with safe alternatives to traditional classroom experiences ### Virtual Learning Environments As more students turn to online learning, there is a growing need for brands to create engaging, interactive virtual learning environments that can support at-home education ### Pandemic-Driven Innovation The pandemic has spurred a wave of innovation in the education sector and has created new opportunities for brands to develop products and services that cater to at-home learners ## What the At-Home School trend means for industry ### For EdTech As at-home learning becomes more prevalent, EdTech companies have an opportunity to create innovative products and services that cater to this growing demographic ### For Children's Toys and Games The demand for safe, engaging toys and games that can be used at home has increased, creating new opportunities for companies in the children's toy and game industry ### For Home Goods and Furniture As millions of students transition to learning from home, home goods and furniture companies have an opportunity to create products that cater to at-home learners and support their education ## Workshop question How can you help consumers cope with anxieties they face in a way that's authentic? ## Trend signals for At-Home School Trend score 5.3 out of 10, from popularity 76%, activity 75%, freshness 9%. - Popularity: 76% - Activity: 75% - Freshness: 9% ## Examples of the At-Home School trend 7 featured examples from Apr 1 to Dec 2, 2020. - [At-Home Play Gyms](https://www.trendhunter.com/trends/home-play-gyms): Brainrich Play Gyms Support Physical Activity & Cognitive Development at Home (Category: Life-Stages) Implication: Disruptive innovation opportunity: Developing innovative at-home play gym models that cater to the growing demand for recreational activities in the comfort of home. - [Mobile At-Home Dorm Rooms](https://www.trendhunter.com/trends/natural-light-1): Natural Light Responds to Campus Closures with 'Dorm From Home' Concept (Category: Marketing) Implication: The hospitality industry can explore offering mobile dorm room rentals as a way to adapt to the changing demands of students. - [At-Home Education Kits](https://www.trendhunter.com/trends/at-home-education): Eduk8 Worldwide’s Letterbox Home Learning Range Supports Kids at Home (Category: Life-Stages) Implication: The education industry can explore new ways to deliver and facilitate learning outside the traditional classroom setting, such as through at-home education kits. - [AI Edutainment Systems](https://www.trendhunter.com/trends/edutainment-system): AILA Sit & Play Supports Cognitive Development & Skill-Building (Category: Life-Stages) Implication: Edtech companies can leverage AI and multimedia content to create new interactive learning tools, like AILA Sit & Play, that support early childhood education and deliver advanced… - [Virtual Dorm Furniture Shops](https://www.trendhunter.com/trends/college-from-home): College from Home Helps Students Prep Bedrooms for Remote Learning (Category: Art & Design) Implication: The online home decor retail industry can benefit from the trend of virtual dorm furniture shops by providing a wide range of furniture options suited for remote learning spaces. - [At-Home Recess Boxes](https://www.trendhunter.com/trends/snack-sized-adventures): Snack Sized Adventures: Recess Edition Supports Families During a Pandemic (Category: Lifestyle) Implication: Disruptive innovation opportunity: Partner with food and snack brands to create recess-in-a-box kits with a variety of treats and activities for kids. - [Padded Indoor Playsets](https://www.trendhunter.com/trends/indoor-playset): Shenanigan Kids Makes Padded Playsets for Safe At-Home Play (Category: Life-Stages) Implication: The trend of padded indoor playsets as a safe at-home play alternative presents opportunities for innovation in the toy industry. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)