# At-Home Nostalgia Media and entertainment for the home focuses on re-releases for sentimentality. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 29, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/athome-nostalgia ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the At-Home Nostalgia trend? **At-Home Nostalgia:** As consumers increasingly spend more time at home, entertainment lends to the feeling of relaxation by integrating nostalgia. These products and services are often re-releases of items Millennials, in particular, will recognize from childhood. ## The consumer insight behind the At-Home Nostalgia trend Statistics show that Millennial consumers, in particular, are opting to spend their free time at home, as technology has made various kinds of entertainment readily available at a lower cost than a night out. Satisfying this group of consumers is about more than cool technology, but also providing experiences that evoke positive emotions. This is especially prevalent during times of volatility, wherein the already-anxious Millennial generation is seeking comfort. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 21, 2020 to Nov 24, 2021 - Published: Apr 29, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the At-Home Nostalgia trend ### Nostalgic Entertainment As consumers look for ways to relax at home, nostalgia-inducing entertainment products are gaining in popularity. ### Interactive Streaming Services The launch of interactive streaming services provides a way for consumers to engage with entertainment in a different way. ### Retro Gaming Nostalgic video gaming products are experiencing a resurgence among people looking for inexpensive and simple entertainment options. ## What the At-Home Nostalgia trend means for industry ### For Entertainment Businesses manufacturing or selling nostalgic entertainment products or streaming services should consider ways to integrate customer experiences that evoke positive emotions. ### For Technology Tech companies can create interactive streaming services that allow for new ways of engagement to promote their business and product offerings. ### For Marketing and Advertising Companies should consider how to best market their nostalgic products to appeal to Millennials, who embrace nostalgia and enjoy simple products and pastime activities. ## Workshop question What is one way you could leverage nostalgia to provide a sense of calm? ## Trend signals for At-Home Nostalgia Trend score 4.7 out of 10, from popularity 65%, activity 64%, freshness 11%. - Popularity: 65% - Activity: 64% - Freshness: 11% ## Examples of the At-Home Nostalgia trend 5 featured examples from Feb 21, 2020 to Nov 24, 2021. - [Honorary Cinematic Board Games](https://www.trendhunter.com/trends/jumanji-board-game): This Jumanji Board Game Delivers an Authentic Player Experience (Category: Life-Stages) Implication: Opportunity for board game developers to create unique experiences that capture the essence of popular movies. - [Nostalgic Family-Friendly Card Games](https://www.trendhunter.com/trends/uno-retro-edition): UNO Retro Edition Has a Classic Design for Players to Enjoy (Category: Life-Stages) Implication: Opportunities for companies to create or revamp card games that incorporate nostalgic design elements. - [Revived 90s Handheld Games](https://www.trendhunter.com/trends/handheld-game): These Tiger Electronics LCD Games are Nostalgic and Low-Cost (Category: Life-Stages) Implication: Revived 90s handheld games present an opportunity for the gaming industry to explore new markets and tap into consumers' nostalgia. - [Broadway-Specific Streaming Services](https://www.trendhunter.com/trends/broadway-on-demand): Broadway on Demand is a New Streaming Service (Category: Pop Culture) Implication: Broadway on Demand's launch and the trend of streaming services catering specifically to Broadway plays and performances suggest opportunities for growth and innovation within the… - [Nostalgic Light Board Toys](https://www.trendhunter.com/trends/litebrite): T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite (Category: Marketing) Implication: Telecom companies can leverage the nostalgia trend and partner with toy companies to create limited edition products that reflect their brand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)