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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,873 more

At-Home Luxe

Brands are releasing elevated products and services, designed to be used at home

Trend - In part motivated by the government-imposed restrictions to businesses as a result of COVID-19, companies are launching products and services that are intended to elevate the consumer experience at home. These activations span across categories—from dining and shopping to home decor and ambiance.

Insight - Consumers who are spending increased amounts of time at home due to the COVID-19 pandemic are also recognizing indulgence as a form of self-care—both when it comes to their body and their environment. The ritual of "treating one's self" allows individuals to be more relaxed and to better balance their negative feelings. As a result, consumers are looking to pamper themselves in affordable and accessible ways as they remain mindful of the current restrictions, financial and otherwise.
Workshop Question - How might your brand elevate the consumer experience at home?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
49,199 Total Clicks
Date Range:
Apr 20 — Aug 20
Trending:
This Month and Warm
Consumer Insight Topics:

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