# At-Home Indulgence DIY mixology culture allows consumers to indulge on a budget. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 29, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/athome-indulgence ## Key Figures - Trend score: 3.3/10 - Evidence articles: 8 ## What is the At-Home Indulgence trend? **At-Home Indulgence:** This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 3, 2013 to Sep 22, 2015 - Published: Apr 29, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the At-Home Indulgence trend ### DIY Mixology Culture Post-recession consumers seeking indulgence and sophistication are turning to DIY mixology culture, which provides opportunities for businesses to offer affordable, sophisticated products that allow for at-home mixology. ### Luxurious Home Bar Tools The trend towards at-home mixology has created an opportunity for businesses to offer luxurious bar tools, such as sophisticated mixologist kits, bronze cocktail shakers, and rust cocktail kits that appeal to modern consumers who value both convenience and style. ### Innovative Drink Mix Enhancers The introduction of innovative drink mix enhancers such as 'Rich' from Veuve Clicquot Champagne and MixStix, a connected cocktail stick, provides opportunities for businesses to differentiate their products and cater to consumers looking for unique, convenient ways to create memorable drinks at home. ## What the At-Home Indulgence trend means for industry ### For Home Barware From sophisticated kits to luxurious bar tools, the home barware industry is poised to capitalize on the growing trend of DIY mixology culture and the desire for at-home indulgence and sophistication. ### For Beverage Mix Enhancers Innovative drink mix enhancers such as 'Rich' from Veuve Clicquot Champagne and MixStix, a connected cocktail stick, are disrupting the beverage industry and providing new opportunities for businesses to differentiate their products and appeal to modern consumers looking for unique, convenient ways to create memorable drinks at home. ### For Cinematic Mixology The trend towards movie-inspired cocktail guides, such as 'Cocktails for the Movies,' is disrupting both the beverage and entertainment industries and providing opportunities for businesses to tap into consumers' desires for unique experiences that combine their love of movies and mixology. ## Trend signals for At-Home Indulgence Trend score 3.3 out of 10, from popularity 43%, activity 47%, freshness 8%. - Popularity: 43% - Activity: 47% - Freshness: 8% ## Examples of the At-Home Indulgence trend 8 featured examples from Oct 3, 2013 to Sep 22, 2015. - [Cinematic Cocktail Guides](https://www.trendhunter.com/trends/beverage-book): This Movie-Inspired Beverage Book Outlines Recipes Based on Films (Category: Lifestyle) Implication: Bars and restaurants can leverage movie-inspired cocktails to attract customers and offer unique experiences, tapping into an emerging trend of experiential dining. - [Glitzy Disco Stir Sticks](https://www.trendhunter.com/trends/stir-sticks): These DIY Stir Sticks are Great for an Elegant Cocktail Party (Category: Lifestyle) Implication: Craft and DIY industry can capitalize on the trend by offering supplies, tutorials, and inspiration for creating unique stir sticks. - [Champagne Mixology Aids](https://www.trendhunter.com/trends/clicquot-champagne): 'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks (Category: Lifestyle) Implication: As mixology becomes increasingly popular and sophisticated, new product development opportunities arise within the evolving wine, champagne and cocktail industries. - [Connected Mixology Tools](https://www.trendhunter.com/trends/cocktail-stick): This Cocktail Stick Helps Users Make the Perfect Drink Each Time (Category: Art & Design) Implication: The MixStix and other connected mixology tools have the potential to revolutionize the way drinks are made and served at bars and restaurants, improving efficiency and personalizi… - [Rustic Cocktail Kits](https://www.trendhunter.com/trends/rustic-cocktail-kit): MakersKit's DIY Drink Set is a Perfect Father's Day Gift (Category: Lifestyle) Implication: Companies in this industry can create a new market for do-it-yourself cocktail sets that can be sold in-store or online. - [Martini Spray Bottles](https://www.trendhunter.com/trends/martini-spray): The Martini Atomizer Spray Coats the Edges of Your Cocktail Glass (Category: Lifestyle) Implication: Beverage manufacturers can explore the idea of creating alternative cocktail rinses for single pump spray bottles. - [Sophisticated Mixologist Kits](https://www.trendhunter.com/trends/bar-tool-set): The Forged Bar Tool Set is Perfect for Holiday Entertaining (Category: Lifestyle) Implication: Home goods companies can benefit from offering stylish and high-quality barware sets to cater to the rise of home bartending. - [Bronze Cocktail Shakers](https://www.trendhunter.com/trends/cocktail-kits): The Copper Collection by Cocktail Kingdom is Inspired by Copper BrewStills (Category: Lifestyle) Implication: Companies in the barware industry can incorporate copper metal into their latest product lines, offering a new level of luxury and elegance for at-home and professional bartenders. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)