# At-Home HPV Brands are launching at-home HPV testing kits for discreet and reliable results. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Feb 25, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/athome-hpv ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the At-Home HPV trend? **At-Home HPV:** Health brands are launching at-home HPV DNA tests. These discreet at-home kits determine if the user's DNA contains high-risk HPV in cervical cells and identifying a woman’s risk for pre-cancer or cancer. ## The consumer insight behind the At-Home HPV trend With advancements in science, it's now possible to conduct at-home testing for a variety of health-related issues. These tests are no longer seen as a novel development and are being trusted in place of getting tested in-person at labs and centers, specifically as it relates to preventative and proactive healthcare. Consumers view these tests as a way to tackle possible concerns before they arise, giving them a degree of control over their future health. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 14, 2017 to Dec 15, 2020 - Published: Feb 25, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the At-Home HPV trend ### At-Home Health Tests Advancements in science and consumer demand are driving home-health solutions for individuals looking to take a proactive approach with their healthcare. ### Personalized Healthcare Increased awareness of health risks and the desire for self-management are driving the demand for personalized healthcare solutions. ### Telemedicine Innovative technologies and changing consumer behaviors are empowering the use of telemedicine for remote patient care. ## What the At-Home HPV trend means for industry ### For Telehealth The telehealth industry can leverage advancements in technology to provide more efficient and comprehensive remote patient care options. ### For HealthTech The HealthTech industry has a significant opportunity to develop personalized healthcare solutions that empower individuals to manage their preventative care effectively. ### For Consumer Health Consumer health companies can create disruptive innovations by reshaping how consumers approach their health, shifting the focus from reactive to proactive care through accessible and convenient home-testing kits. ## Workshop question How is your brand making its product/service more accessible? ## Trend signals for At-Home HPV Trend score 2.9 out of 10, from popularity 44%, activity 33%, freshness 10%. - Popularity: 44% - Activity: 33% - Freshness: 10% ## Examples of the At-Home HPV trend 4 featured examples from Nov 14, 2017 to Dec 15, 2020. - [At-Home HPV Testing Kits](https://www.trendhunter.com/trends/sukha-project): The Sukha ProjectHelps Women Perform Health Tests from Home (Category: Lifestyle) Implication: The healthcare industry can benefit from incorporating at-home health testing kits into their service offerings, which can increase patient engagement and help detect diseases ear… - [At-Home HPV DNA Test](https://www.trendhunter.com/trends/hpv-dna-test): The New Pap Determines a Woman’s Risk for Pre-cancer or Cancer (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate technology and home testing kits into the healthcare industry for improved accessibility and convenience. - [At-Home Women's Health Tests](https://www.trendhunter.com/trends/smartjane): uBiome's SmartJane Checks for Vaginal Health and STIs (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Combine technology and healthcare to create innovative solutions like SmartJane. - [At-Home Screening Kits](https://www.trendhunter.com/trends/hpv-screening-test): Nurx's HPV Screening Test Assesses the Risk of Cervical Cancer (Category: Tech) Implication: Disruptive innovation opportunity: Integrate technology in the healthcare industry to provide more convenient and cost-effective solutions for patients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)