# At-Home Advancement Consumers self-administer formerly spa-specific skincare treatments. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Sep 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/athome-advancement ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the At-Home Advancement trend? **At-Home Advancement:** There's been an uptick in products related to maker culture across industries. One particular industry that's been impacted is skincare, as more and more consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment. ## The consumer insight behind the At-Home Advancement trend Self-care is increasingly important to consumers, particularly Millennials, however accessibility in this space can sometimes be an issue. The majority of consumers can't afford to regularly keep up with expensive treatments, so they seek out safe alternatives that they can use at home. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 3, 2017 to Sep 27, 2018 - Published: Sep 13, 2018 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the At-Home Advancement trend ### At-Home Beauty Treatments More and more consumers are seeking safe alternatives to expensive beauty treatments that they can use at home. ### Self-Administered Skincare Consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment. ### Exfoliating Tools Exfoliating tools like dermaplaning devices and skin rollers are increasing in popularity for their ability to improve the appearance and texture of skin. ## What the At-Home Advancement trend means for industry ### For Beauty The beauty industry is being influenced by the trend of at-home beauty treatments and self-administered skincare. ### For Health and Wellness The trend of at-home beauty treatments and self-administered skincare speaks to the growing importance of self-care and wellness in consumers' lives. ### For Consumer Electronics Companies are developing innovative new beauty tools and gadgets to meet the demand for at-home beauty treatments and self-administered skincare. ## Workshop question How could your offering better support consumers looking to learn new skills? ## Trend signals for At-Home Advancement Trend score 4.4 out of 10, from popularity 69%, activity 55%, freshness 8%. - Popularity: 69% - Activity: 55% - Freshness: 8% ## Examples of the At-Home Advancement trend 5 featured examples from Jan 3, 2017 to Sep 27, 2018. - [Wearable Skincare Gadgets](https://www.trendhunter.com/trends/glopulse-deep-quick-ion-enhancer): The GloPulse Deep + Quick Ion Enhancer Pushes Ingredients Into the Skin (Category: Fashion) Implication: The GloPulse Deep + Quick Ion Enhancer is part of the beauty and skincare industry, which is constantly evolving with new technologies and innovation opportunities. - [Collagen-Building Skin Rollers](https://www.trendhunter.com/trends/derma-roller): The Derma Roller Decreases the Visibility of Scars and Wrinkles (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the trend of collagen-building skin rollers by developing innovative products and treatments. - [Exfoliating Dermaplaning Tools](https://www.trendhunter.com/trends/schick-silk-touchup): The Schick Silk Touch-Up Gives the Skin a Smoother Surface (Category: Fashion) Implication: The skincare industry can leverage the trend of at-home dermaplaning tools to offer innovative products and solutions that cater to the increasing demand for professional-grade sk… - [Exfoliating Hair Removal Devices](https://www.trendhunter.com/trends/sonicsmooth): The Sonicsmooth Uses Sonic Technology for a Two-in-One Treatment (Category: Fashion) Implication: The beauty and skincare industry can benefit from incorporating sonic technology into their products to provide more effective and convenient solutions for consumers. - [Safe Dermaplaning Tools](https://www.trendhunter.com/trends/dermaplaning-tool): Stacked Skincare's Patented Tool Brightens, Smooths & Softens Skin (Category: Fashion) Implication: The skincare industry can leverage the trend of at-home dermaplaning tools by developing safe and user-friendly products for consumers to incorporate into their skincare routines. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)