# At-Home Ad Brands release commercials filmed at home during the COVID-19 pandemic. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 11, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/athome-ad ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the At-Home Ad trend? **At-Home Ad:** In light of media production shutting or slowing down in the midst of the COVID-19 pandemic, brands are creating commercials filmed at-home--sometimes by the same technology that people use day-to-day for meetings and to keep in touch with friends. These commercials signal authenticity to the customers these brands are targeting. ## The consumer insight behind the At-Home Ad trend Now that consumers around the world are dealing with severe disruptions to their lives, including economic hardship, brand messaging doesn't resonate in the same way it once did. Though consumers are relying on some businesses more than ever--like those in food service and entertainment industries--others are no longer top of mind as people try to get through their day-to-day. Authentic brand messaging can change this somewhat, as consumers are drawn to companies that don't take lightly the crises they're currently facing, and their role in helping. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 10 to May 10, 2020 - Published: May 11, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the At-Home Ad trend ### At-home ad filming Brands are creating commercials filmed entirely at-home using technology already available, signaling authenticity and relatability during the pandemic. ### Self-filmed commercials Brands are resorting to filming commercials using Zoom and mobile phones, creating a new narrative and driving customer engagement. ### Relatable campaigns Brands are launching campaigns that reflect the reality of life during the pandemic, targeting consumers who are seeking comfort and support during uncertain times. ## What the At-Home Ad trend means for industry ### For Ad industry The ad industry is changing and pivoting during the pandemic, resulting in the creation of entirely self-filmed commercials using cost-effective technology. ### For Food and beverage industry From self-filmed advertisements to relatable campaigns, the food and beverage industry is adapting to new consumer needs during the pandemic. ### For Mental health industry Mental health charities and organizations are partnering with brands to promote and support mental well-being during the pandemic, creating new opportunities for outreach and advocacy. ## Workshop question How is your brand offering authentic messaging to its customers? ## Trend signals for At-Home Ad Trend score 4.1 out of 10, from popularity 70%, activity 43%, freshness 9%. - Popularity: 70% - Activity: 43% - Freshness: 9% ## Examples of the At-Home Ad trend 4 featured examples from Apr 10 to May 10, 2020. - [Quarantine Banking Ads](https://www.trendhunter.com/trends/dance-from-home): TD Bank's Dance from Home Was Shot on an iPhone 11 Pro (Category: Marketing) Implication: The advertising industry is being disrupted by the trend of nostalgic recreations and the use of home filming techniques, challenging traditional production methods. - [Stay-Home Car Commercials](https://www.trendhunter.com/trends/honda-car-commercial): This Entire Honda Car Commercial Was Created from Home (Category: Autos) Implication: Brands in the automotive industry could capitalize on the trend of remote commercial production to continue reaching audiences while reducing costs. - [Laptop-Filmed Pizza Ads](https://www.trendhunter.com/trends/dominos-were-hiring): Domino's 'We're Hiring' Ad Was Filmed Entirely on Zoom (Category: Marketing) Implication: The advertising industry can explore the use of video conferencing platforms and remote production techniques to create innovative and socially responsible ad campaigns. - [Self-Isolation Candy Campaigns](https://www.trendhunter.com/trends/maltesers-look-on-the-light-side): The Latest Maltesers 'Look on the Light Side' Ads are Relatable (Category: Marketing) Implication: Disruptive innovation opportunity for advertising agencies to create unique campaigns using video conferencing software and supportive messaging during self-isolation. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)