# Athleticized Gaming Brands offer gamers personalized gear reminiscent of pro athletes' equipment. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Aug 23, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/athleticized-gaming ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Athleticized Gaming trend? **Athleticized Gaming:** In professional sports leagues, players use custom gear suited to their own unique needs and designed to maximize their performance. With the rise of professional eSports, gaming hardware brands are appealing to aspirational consumers by allowing them to tap into that same degree of exclusivity, personalization, and professionalism. ## At a Glance - Evidence: 7 featured examples - Articles from: May 5 to Aug 23, 2017 - Published: Aug 23, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Athleticized Gaming trend ### Professional Gaming Gear Brands are designing specialized and personalized gaming gear, using professional sports gear as a model, to cater to the needs of avid gamers. ### Ergonomic Gaming Accessories Designers of gaming accessories are placing a greater emphasis on comfort, including the use of ergonomic designs and materials such as gel cushions for extended gaming sessions. ### Customizable Peripherals Gaming peripherals are evolving beyond typical customization options to include features such as foot control and multiple computer connectivity to give more control to gamers. ## What the Athleticized Gaming trend means for industry ### For Gaming Hardware Gaming hardware manufacturers could explore more professional designs for personal gaming gear, and experiment with high-performance customizations tailored to gamers’ needs. ### For Fashion Fashion could take advantage of gaming’s popularity by creating specialized gamer-centric apparel for comfort, instead of only focusing on aesthetics. ### For Electronics The evolution of gaming gear could encourage electronics manufacturers to create more specialized peripherals, using materials that maximize performance and endurance in heavy use situations. ## Workshop question How can your brand appeal to consumers' aspirational tendencies? ## Trend signals for Athleticized Gaming Trend score 3.6 out of 10, from popularity 48%, activity 53%, freshness 8%. - Popularity: 48% - Activity: 53% - Freshness: 8% ## Examples of the Athleticized Gaming trend 7 featured examples from May 5 to Aug 23, 2017. - [Ergonomic Video Game Gloves](https://www.trendhunter.com/trends/gaming-glove): The Icehawk Gaming Gloves Prevent Pain and Increase Dexterity (Category: Tech) Implication: The gaming accessories industry has the potential to disrupt the market by introducing innovative products such as the Icehawk Gaming Gloves that address the pain and discomfort i… - [Tailored Gamer Backpacks](https://www.trendhunter.com/trends/gaming-backpack): The Mobile Edge 'CORE' Gaming Backpack Packs All Gamer Essentials (Category: Tech) Implication: The tailored gamer backpack trend presents opportunities for the gaming accessories industry to design and manufacture specialized backpacks that cater to the storage and transpor… - [Custom Control Gaming Mouses](https://www.trendhunter.com/trends/gaming-mouses): The Elecom Dux MMO Mouse Packs 19 Programmable Buttons (Category: Tech) Implication: The gaming peripheral industry can take advantage of the trend towards customizable gaming mice to create innovative products that enhance the gaming experience. - [Adjustable Gaming Mice](https://www.trendhunter.com/trends/corsair-glaive-rgb): The Corsair Glaive RGB Mouse has an Adjustable Thumb Grip (Category: Tech) Implication: The adjustable gaming mouse trend presents disruptive innovation opportunities for companies in the gaming accessories industry. - [Custom GPU Gaming Consoles](https://www.trendhunter.com/trends/xbox-one-x): The Microsoft Xbox One X Offers Six Teraflops of Graphics Power (Category: Tech) Implication: Creating customizable and upgradable gaming consoles with enhanced graphics and storage capabilities can increase demand and customer loyalty for gaming companies. - [Customizable Gamer Foot Controllers](https://www.trendhunter.com/trends/foot-controller): The 'smaQQtalk PIVOT' Gaming Foot Controller is Adjustable (Category: Tech) Implication: Opportunity for disruptive innovation in the gaming industry by introducing customizable foot controllers to enhance gameplay experiences. - [Upgradable Gaming Laptops](https://www.trendhunter.com/trends/hp-omen-x-laptop): The HP Omen X Laptop Provides Impressive Speed for Avid Gamers (Category: Tech) Implication: Disruptive innovation opportunity: Develop cutting-edge gaming hardware and software solutions to meet the evolving needs of gamers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)