# Inclusive Athletic Sportswear adapts to fit the needs of increasingly multicultural consumer bases. By [Riley von Niessen](https://www.trendhunter.com/rileyvonn), Managing Editor | Published Nov 9, 2016 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/athletic-hijab ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Inclusive Athletic trend? **Inclusive Athletic:** Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 11 to Oct 20, 2016 - Published: Nov 9, 2016 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Africa ## Themes within the Inclusive Athletic trend ### Cultural inclusivity Sportswear brands have started to offer culturally inclusive apparel including hijabs for Muslim women and modest clothing options. ### Modest sportswear Entrepreneurs and brands are identifying a gap in the market and creating sportswear for women who prefer to dress modestly for personal, religious, or cultural reasons. ### Culturally-specific sportswear There is an increasing need for culturally-specific sportswear that caters to the needs of Muslim athletes and Asian communities. ## What the Inclusive Athletic trend means for industry ### For Sportswear Sportswear brands have the opportunity to cater to the needs of diverse communities, providing inclusive and modest options for athletes. ### For Fashion The fashion industry can help push the trend for inclusive and modest sportswear further by setting the standards, showcasing a wide range of diversity in products that meet the needs of different women athletes. ### For Tech Technology can help entrepreneurs and brands create innovative products, such as the Asiya headband, that use breathable and flexible materials to cater to Muslim girls and women participating in sports. ## Workshop question How can your brand create and promote a culture of inclusion? ## Trend signals for Inclusive Athletic Trend score 4.1 out of 10, from popularity 52%, activity 62%, freshness 8%. - Popularity: 52% - Activity: 62% - Freshness: 8% ## Examples of the Inclusive Athletic trend 6 featured examples from Mar 11 to Oct 20, 2016. - [Active Sports Hijabs](https://www.trendhunter.com/trends/asiya): The Asiya Headband Helps Muslim Girls Participate in Sports (Category: Social Good) Implication: Sportswear companies can invest in creating products that cater to diverse communities like Muslim girls. - [Culturally Specific Sportswear](https://www.trendhunter.com/trends/sportswear): This Active Wear Was Designed for Women Who Dress Modestly (Category: Lifestyle) Implication: The sportswear industry can tap into the growing demand for culturally specific athletic clothing, creating new product lines to cater to diverse customer needs. - [Inclusive Olympic Uniforms](https://www.trendhunter.com/trends/olympic-standard): Hijab-Wearing Volleyball Players Demonstrate the New Olympic Standard (Category: Special) Implication: Disruptive innovation opportunity: Rethinking and designing sports apparel to be more inclusive and culturally sensitive. - [Modest Muslim Sportswear](https://www.trendhunter.com/trends/modest-apparel): The Gerak Plus Label Offers Modest Apparel for Active Muslim Women (Category: Lifestyle) Implication: Gerak Plus's new line of modest sportswear specifically designed for active Muslim women represents new opportunities in the fashion industry for inclusive and innovative clothing… - [Modest Sportswear Brands](https://www.trendhunter.com/trends/sportswear-brand): Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women (Category: Fashion) Implication: Disruptive innovation opportunity: Embrace inclusivity and diversity in the fashion industry by designing and producing clothing that caters to religious and cultural preferences. - [Hijab-Integrated Soccer Jerseys](https://www.trendhunter.com/trends/womens-soccer-jerseys): These Women's Soccer Jerseys Feature Built-In Hijabs (Category: Lifestyle) Implication: The sportswear industry has an opportunity to diversify their product offerings by incorporating inclusive and modest apparel designs like hijab-integrated soccer jerseys. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)