# Athletic Entertainment Devices that enhance workouts encourage users to push past thresholds. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 30, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/athletic-entertainment ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Athletic Entertainment trend? **Athletic Entertainment:** Consumers are accustomed to constant stimulation via smartphones and computers, which has rendered repetitive activities like workouts mundane. Products that enhance exercising to be more entertaining push in a direction that sees digitization spreading into unexpected markets. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 11, 2013 to Jul 30, 2014 - Published: Jul 30, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Athletic Entertainment trend ### Digitization of Workout Routines Products that enhance exercising to be more entertaining and the integration of technology in workout routines have become popular trends in the fitness industry. ### Wearable Fitness Technology Wearable fitness technology, such as fitness-monitoring headphones and cordless fitness earphones, are becoming increasingly popular among health-conscious consumers. ### Personalized Fitness Personalized fitness regimes and monitoring systems that sync with exercise equipment to keep track of progress are becoming increasingly popular. ## What the Athletic Entertainment trend means for industry ### For Fitness Technology The fitness technology industry has grown with the introduction of wearable devices, smart exercise equipment and personalized fitness regimes. ### For Entertainment Technology Entertainment technology is finding new applications in the fitness industry with exercise-oriented gaming systems and devices that make workouts more entertaining. ### For Sportswear and Accessories The introduction of athlete-approved earbuds and other workout accessories has led to an increase in demand for sportswear and accessories specifically designed to suit the needs of athletes and runners. ## Trend signals for Athletic Entertainment Trend score 3.6 out of 10, from popularity 58%, activity 41%, freshness 8%. - Popularity: 58% - Activity: 41% - Freshness: 8% ## Examples of the Athletic Entertainment trend 6 featured examples from Dec 11, 2013 to Jul 30, 2014. - [Tablet-Integrated Treadmills](https://www.trendhunter.com/trends/technogym-unity): The Technogym Unity Offers an Interactive Surface at Your Fingertips (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate tablet integration and interactive features into fitness equipment to meet the demands of tech-savvy consumers. - [Fitness-Monitoring Headphones](https://www.trendhunter.com/trends/freewavz): The FreeWavz Earphones Are Perfect for Conscientious Gym-Goers (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate wearable fitness technology into workout equipment to provide real-time data and personalized feedback. - [Colorful Exercise Encouragement](https://www.trendhunter.com/trends/no-red-no-stop): The No Red No Stop Urges You to Keep Skipping Through the Spectrum (Category: Lifestyle) Implication: Manufacturing hi-tech exercise equipment that utilizes interactive and goal-oriented features. - [Cordless Fitness Earphones](https://www.trendhunter.com/trends/wireless-headphone): The Freewavz Wireless Headphones Track Your Fitness While You Workout (Category: Art & Design) Implication: The cordless design and fitness tracking technology of the Freewavz headphones is a disruptive innovation opportunity for the headphone industry, especially for those emphasizing… - [Athlete-Approved Earbuds](https://www.trendhunter.com/trends/skullcandy-earbuds): The Sport Performance Skullcandy Earbuds Withstand Tough Workouts (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate advanced technologies into consumer electronics, catering to specific needs and preferences of athletes and active individuals. - [Exercise-Oriented Gaming Systems](https://www.trendhunter.com/trends/goji-play): Goji Play Aims to Make Cardio More Engaging (Category: Tech) Implication: Opportunity for disruptive innovation in manufacturing fitness equipment that incorporates gaming elements to make workouts more enjoyable. ## Recent trend clusters - 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