# Athletevertising Advertising on tennis courts and using players for brand endorsement. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 26, 2008, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/athletic-advertising-advertising-on-tennis-courts-and-using-players-for-bra ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Athletevertising trend? **Athletevertising:** Advertisers are moving beyond the conventional tennis dome banner ads and between-game commercials to get brand exposure. Clever ad agencies are looking at new ways to target sports-minded consumers, for example connecting with younger audiences through video game integration. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 28 to May 24, 2008 - Published: Sep 26, 2008 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Athletevertising trend ### Experiential Marketing New ways of advertising beyond the conventional can create unique experiences and deeper connections with customers. ### Influencer Marketing Partnering with popular athletes can help businesses gain credibility and endorse their products or services. ### Gamification Integrating video games and technology into advertising and events can appeal to a younger target audience. ## What the Athletevertising trend means for industry ### For Marketing and Advertising This industry would benefit from exploring unconventional and immersive methods of promoting brands. ### For Sports and Entertainment Partnering with athletes and introducing new ways of playing sports, like tennis on water, can create unique experiences for fans. ### For Gaming Industry Integrating real athletes and incorporating realistic gameplay can create more engaging experiences in sports gaming. ## Trend signals for Athletevertising Trend score 4.1 out of 10, from popularity 70%, activity 44%, freshness 8%. - Popularity: 70% - Activity: 44% - Freshness: 8% ## Examples of the Athletevertising trend 4 featured examples from Mar 28 to May 24, 2008. - [Fake Digital Displays on Tennis Courts](https://www.trendhunter.com/trends/sony-psp-advertising-live-tennis): Sony PSP Ads (Category: Marketing) Implication: Sports marketing companies can explore the use of virtual advertising to revolutionize traditional sponsorship and branding opportunities in sports venues. - [Animated Tennis Pros](https://www.trendhunter.com/trends/top-spin-3): Roddick, Federer & Sharapova in Top Spin 3 (Category: Tech) Implication: Chance to tap into the growing demand for realistic sports video games. - [Transformer Athletes](https://www.trendhunter.com/trends/rafael-nadal-for-kia): Rafael Nadal vs. Alien for Kia (Category: Autos) Implication: Innovative ways for car manufacturers to promote their vehicles through unconventional and humorous marketing campaigns. - [Tennis on Water](https://www.trendhunter.com/trends/tennis-water-williams-nadal-sony-open): Williams & Nadal for Sony Open (Category: Unique) Implication: Creating specialized equipment for water sport activities like tennis on water can open up new business avenues for equipment manufacturers. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Easy-Clean Water Bottles](https://www.trendhunter.com/trends/easy-clean-water-bottles) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)