# Athletic Advermania Exploiting aficionados' emotions to sell merchandise. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 17, 2008, updated Nov 13, 2008 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/athletic-advermania-exploiting-the-emotional-pride-of-aficionados-to-sell-m ## Key Figures - Trend score: 5.9/10 - Evidence articles: 12 ## What is the Athletic Advermania trend? **Athletic Advermania:** Euro 2008 caused a worldwide soccer fixation, and the companies who stepped up to offer related merchandise scored big time. Ad agencies like Nike kicked off their merchandising campaigns with viral videos featuring major soccer stars, while other companies found unique twists to integrate soccer in their campaigns. ## At a Glance - Evidence: 12 featured examples - Articles from: Jan 14 to Jun 18, 2008 - Published: Oct 17, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Athletic Advermania trend ### Merchandising Campaigns with Viral Videos Companies like Nike kicked off their merchandising campaigns with viral videos featuring major soccer stars. ### Skyrocketing Sports Salaries While not all individuals participating in sports can have their talents or skills rewarded in monetary amounts similar to those of professional athletes, making this information public encourages physical activity within society. ### Niche Couchsurfing Projects Specific interest projects like Sleep-In connects like-minded individuals from around the world in a neat way to meet people from around the world who share a similar passion. ## What the Athletic Advermania trend means for industry ### For Sporting Goods Industry Opportunities for designing customizable hi-tech sport equipment to meet players' individual and specific needs. ### For Tourism Industry Opportunities for creating niche interest projects for travelers to find accommodation while traveling in a new place. ### For Advertising Industry Opportunities for creating viral marketing campaigns targeted at specific demographics by combining humor and fascinating action to keep viewers attentive and excited. ## Trend signals for Athletic Advermania Trend score 5.9 out of 10, from popularity 86%, activity 84%, freshness 8%. - Popularity: 86% - Activity: 84% - Freshness: 8% ## Examples of the Athletic Advermania trend 12 featured examples from Jan 14 to Jun 18, 2008. - [Spartan Soccer Warriors](https://www.trendhunter.com/trends/300-dutch-football-team): 300 Dutch Football Team Ads by Erwin Olaf (Category: Pop Culture) Implication: Photography studios and professionals can embrace the new style of photography seen in the 300 Dutch Football Team Ads to appeal to a wider audience. - [Ronaldo Races Bugatti](https://www.trendhunter.com/trends/nike-mercurial-vapor-iv): Nike Mercurial Vapor IV Viral (Category: Autos) Implication: Opportunity for digital marketing agencies to leverage the power of viral videos to create buzz and reach a wider audience for their clients. - [1,800 Nude People as Art](https://www.trendhunter.com/trends/spencer-tunick-euro-2008): Spencer Tunick Euro 2008 Installation (Category: Naughty) Implication: Artists have the potential to partner with sports events and explore new mediums and techniques for making art. - [Daredevil Soccer Stunts](https://www.trendhunter.com/trends/hot-commercials-cesc-fabregas-in-cool-under-pressure-for-nike): Cesc FÃ bregas for Nike T90 (Category: Marketing) Implication: Advertising agencies can tap into the growing demand for humor-based campaigns, providing creative solutions for brands to connect with their target audience. - [Customizable Hi-Tech Soccer Shoes](https://www.trendhunter.com/trends/customizable-hi-tech-sports-shoes-the): Adidas F50 TUNiT (Category: Fashion) Implication: Sporting goods manufacturers can capitalize on the demand for customizable and high-tech soccer shoes to expand their product offerings. - [Viral Football Video](https://www.trendhunter.com/trends/latest-in-viral-adverts-amazing-football-video-for-fifa-street-3): FIFA STREET 3 (Category: Pop Culture) Implication: Innovative brands in the sports industry can utilize extreme athletes and viral advertising to appeal to younger audiences. - [Superhero Soccer Campaigns](https://www.trendhunter.com/trends/euro-2008-science-fiction-promo-campaign): Transformers and Ironman for Football and EURO 2008 (Category: Marketing) Implication: Sports marketing companies can explore the use of popular superheroes in their soccer campaigns to create a buzz and keep fans engaged. - [Teach Fish Tricks](https://www.trendhunter.com/trends/r2-fish-school-teach-your-goldfish-how-to-play-soccer): R2 Fish School (Category: Unique) Implication: Disruptive innovation opportunity: Introduce innovative accessories and products that enhance the interaction between pets and their owners. - [Sporting Events for Brand Promos](https://www.trendhunter.com/trends/carlsberg-goal-celebrations-euro-2008): Carlsberg Goal Celebrations for Euro 2008 (Category: Lifestyle) Implication: Food and beverage companies can embrace the disruptive innovation opportunity by creating unique and memorable experiences that engage consumers on a deeper level. - [Concept Sports Phones](https://www.trendhunter.com/trends/concept-gadgets-nokia-concept-phone-made-for-sports): Nokia Euro 2008 Mobile? (Category: Tech) Implication: Design and manufacture of concept sports phones that cater to the specific interests of sports fans. - [Couch Surfing For Euro 08](https://www.trendhunter.com/trends/couch-surfing-soccer-euro-08-sleep-in): Sleep-In (Category: Lifestyle) Implication: Traditional hotel industry could be disrupted by the rising popularity of couch surfing and alternative accommodation options. - [Sports Salaries Keep Skyrocketing](https://www.trendhunter.com/trends/nicolas-anelka-football-soccer): French Soccer Player Gets $170MM (Category: Lifestyle) Implication: The continuous increase in sports salaries prompts businesses in the sports industry to think innovatively about player contracts, revenue generation, and fan experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)