# Athle-Tech (UPDATE) Organizing and executing athletics is easier with integration of tech. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 19, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/athletech-update ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Athle-Tech (UPDATE) trend? **Athle-Tech (UPDATE):** Heightening efficiency and bringing independent sport to professional levels, athletic tech ensures consumers can get the most out of their part-time sports play while sacrificing nothing from other parts of their lives. Originating in 2012, Athle-Tech has since evolved to include scanning and self-scoring, allowing consumers to gameify progress. Ultimately, consumers aim to move at a fast pace, even during leisure activities. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 8, 2013 to Sep 16, 2014 - Published: Mar 19, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Athle-Tech (UPDATE) trend ### Athletic Tech The use of technology to enhance athletic performance and provide tracking mechanisms has gained popularity in the sports industry, paving the way for new innovations such as cutting-edge sports equipment and hi-tech sports balls. ### Virtual Training Experiences Immersive virtual training experiences are providing athletes with unique opportunities to train alongside professionals and enhance their skills in a simulated environment, as seen in the Wear the Rose rugby experience. ### Fitness Apps Various fitness apps are being developed to track performance data and improve the workout experience, demonstrated by the Flywheel Indoor Cycling app that allows users to manage bookings and track their progress over time. ## What the Athle-Tech (UPDATE) trend means for industry ### For Sports Equipment The sports equipment industry can take inspiration from the Athle-Tech trend and develop more high-tech and performance-enhancing products, such as cutting-edge sports equipment and impact-indicating trousers. ### For Virtual Reality Virtual reality technology is becoming increasingly relevant to the sports industry, providing opportunities for virtual training experiences and immersing fans in the game like never before, as seen in the 'Wear the Rose' rugby experience. ### For Fitness Technology The fitness technology industry is constantly evolving with the development of more fitness-oriented apps and wearable technology, such as the Flywheel Indoor Cycling app and the 94Fifty Smart Sensor Basketball. ## Trend signals for Athle-Tech (UPDATE) Trend score 4.0 out of 10, from popularity 68%, activity 45%, freshness 8%. - Popularity: 68% - Activity: 45% - Freshness: 8% ## Examples of the Athle-Tech (UPDATE) trend 5 featured examples from Oct 8, 2013 to Sep 16, 2014. - [Cutting-Edge Sports Equipment](https://www.trendhunter.com/trends/agent-ctrus-football): The Agent CTRUS Football Changes Color When It's Passed the Goalpost (Category: Unique) Implication: Companies in the sports equipment manufacturing industry can explore the development of smart equipment and enhanced performance materials. - [Impact-Indicating Trousers](https://www.trendhunter.com/trends/bruise-injury-detection): Bruise Injury Detection Suit Forms Simulated Lesions for Paraplegics (Category: Lifestyle) Implication: Sports apparel companies can explore integrating pressure-sensitive technologies into their products to enhance safety for athletes. - [Hi-Tech Sports Balls](https://www.trendhunter.com/trends/94Fifty-Smart-Sensor-Basketball): The 94Fifty Smart Sensor Basketball Tracks Muscle Activity (Category: Tech) Implication: Manufacturing companies that can innovate and integrate smart technology into their products to enhance athlete performance. - [Virtual Rugby Training Experiences](https://www.trendhunter.com/trends/wear-the-rose): Wear the Rose by O2 Lets Fans Play with Elite Rugby Players (Category: Lifestyle) Implication: The sports technology industry can explore opportunities to develop virtual reality platforms and tools that facilitate immersive sports training experiences. - [Indoor Cycling Apps](https://www.trendhunter.com/trends/flywheel-indoor-cycling): The Flywheel Indoor Cycling App Makes Indoor Cycling an Easy Ride (Category: Lifestyle) Implication: Disruptive innovation opportunity: Combine fitness equipment with advanced technology to enhance the workout experience and provide data-driven insights for users. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - 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