# Athleisure Carryall Athletic equipment-inspired bags provide a narrative take on accessories. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 17, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/athleisure-carryall ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Athleisure Carryall trend? **Athleisure Carryall:** As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 2 to May 17, 2018 - Published: May 17, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Athleisure Carryall trend ### Athleisure-inspired accessories As the trend of athleisure continues, fashion accessories inspired by athletic equipment offer an opportunity for designers to create statement pieces with playful design devices. ### Sports-inspired luxury items The merging of high fashion and team sports inspires luxury brands to create unique collections of premium and luxurious sporting goods and accessories. ### Unconventional, authentic accessories Designers are creating unique pieces of accessories that stand out and offer individuality, making a bold statement with unconventional materials or a novel design approach. ## What the Athleisure Carryall trend means for industry ### For Fashion Design Fashion designers are continually pushing the boundaries of what's possible and, in these examples, turn everyday items into statement pieces. ### For Luxury Goods Indulgent designer sporting goods and accessories continue to merge the worlds of luxury and sport, making sports-inspired luxurious items that are functional and elegant. ### For Retail With consumers searching for exclusive, one-of-a-kind items, retailers could consider offering bespoke, limited edition accessories or clothing pieces to provide a unique shopping experience. ## Workshop question How can the design of your product convey a sense of authenticity that customers will aim to align themselves with? ## Trend signals for Athleisure Carryall Trend score 5.0 out of 10, from popularity 67%, activity 75%, freshness 8%. - Popularity: 67% - Activity: 75% - Freshness: 8% ## Examples of the Athleisure Carryall trend 6 featured examples from Jan 2 to May 17, 2018. - [Sporty Luxurious Backpacks](https://www.trendhunter.com/trends/luxurious-backpack): Hermes' Cityback 27 Has a Basketball-Inspired Silhouette (Category: Luxury) Implication: The fashion and apparel industry can explore the athleisure trend and create high-end athleisure products. - [Sports Ball Handbags](https://www.trendhunter.com/trends/sports-ball-handbags): Andrea Bergart is Creating Purses Out of Sports Balls (Category: Fashion) Implication: Disruptive innovation opportunity: Merge the worlds of sports and fashion by creating new product categories and designs. - [Fuchsia Designer Backpacks](https://www.trendhunter.com/trends/pink-leather-backpack): Gucci Has Released a Luxury Pink Leather Backpack (Category: Fashion) Implication: Fashion brands could leverage this trend to incorporate high-end backpacks into their product lines. - [Basketball Clutch Purses](https://www.trendhunter.com/trends/basketball-pouch): Nike's Basketball Pouch is Sporty and Stylish (Category: Fashion) Implication: Fashion brands can focus on developing innovative wardrobe accessories that cater to the growing trend of athleisure. - [Skateboard-Inspired Handbags](https://www.trendhunter.com/trends/skateboard-deck-purse): Mala New York Created a Broken Skateboard Deck Purse (Category: Fashion) Implication: The fashion accessories industry can capitalize on the skateboard-inspired trend by creating innovative and stylish products that appeal to streetwear enthusiasts. - [Soccer-Inspired Leather Goods Collections](https://www.trendhunter.com/trends/leather-goods-collection): Louis Vuitton's Line is Dedicated to the FIFA World Cup (Category: Luxury) Implication: The luxury fashion industry can explore ways to incorporate sports-inspired designs and products into their offerings to attract new customers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)