# At-Desk Workout During COVID-19, hybrid work and fitness solutions are growing in popularity. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 18, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/atdesk-workout ## Key Figures - Trend score: 5.9/10 - Evidence articles: 4 ## What is the At-Desk Workout trend? **At-Desk Workout:** Aware that consumers are spending increased amounts of time at home at their desk, brands are emphasizing the availability of fitness and work solutions that will enable individuals to be more active during the day. ## The consumer insight behind the At-Desk Workout trend During the COVID-19 pandemic, the number of remote workers has exponentially increased, with many considering this being a permanent thing. Individuals are realizing that they are not getting as much exercise as before due to the absence of their daily commute, gym closers, and an inability to separate work from personal life. As a result, many are looking for ways to seamlessly address this, either through products or enforced daily routines. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 18 to Dec 19, 2020 - Published: Dec 18, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the At-Desk Workout trend ### Fitness-focused Workstations Creating workstations with built-in workout equipment to meet the increased demand for health-focused office solutions. ### Magnetic Chair Workout Solutions Designing exercise equipment to fit onto the rear of a chair to allow professionals to take sporadic breaks to stretch and enhance their overall wellness. ### Desk-Equipped Workout Bikes Developing stationary bikes with built-in desks to enable users to stay active as they work. ## What the At-Desk Workout trend means for industry ### For Office Furniture Industry Industry professionals should invest in developing new furniture designs which compliment the benefits of a healthy lifestyle. ### For Health Tech Industry Health professionals should explore the potential of integrating exercise into everyday technologies. ### For Fitness Equipment Industry Manufacturers should develop smart versions of conventional workout equipment to allow for better integration with technology. ## Workshop question How can your brand encourage consumers to be more active when working from home? ## Trend signals for At-Desk Workout Trend score 5.9 out of 10, from popularity 83%, activity 85%, freshness 9%. - Popularity: 83% - Activity: 85% - Freshness: 9% ## Examples of the At-Desk Workout trend 4 featured examples from Apr 18 to Dec 19, 2020. - [Magnetic Chair Workout Solutions](https://www.trendhunter.com/trends/pluching-exercise-equipment): The Conceptual 'Pluching' Exercise Equipment is Easy to Use (Category: Lifestyle) Implication: The Pluching exercise equipment creates opportunities for office furniture companies to design and manufacture ergonomic office chairs that seamlessly integrate exercise features. - [Fitness-Focused Workstation Systems](https://www.trendhunter.com/trends/fitwork-station): The 'Fitwork' Station Allows for Workouts While You Work (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop ergonomic furniture that promotes physical activity and comfort in the workplace. - [Desk-Equipped Workout Bikes](https://www.trendhunter.com/trends/exerpeutic-2500-exercise-bike): The Exerpeutic 2500 Exercise Bike Keeps Users Busy as They Work (Category: Lifestyle) Implication: Adapting to consumer demands for multi-functional exercise bikes may inspire innovation in the traditional fitness industry and create new market opportunities. - [Standing Workstation Treadmills](https://www.trendhunter.com/trends/electric-treadmill): The VersaDesk UnderDesk Electric Treadmill Enables Office Workouts (Category: Lifestyle) Implication: Innovative fitness equipment manufacturers can further capitalize on the trend towards healthy work habits by creating flexible, space-efficient and connected exercise machines. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)