# Astronaut Obsession The depths of outer space satiate hard-to-entertain consumers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 6, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/astronaut-obsession ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Astronaut Obsession trend? **Astronaut Obsession:** As the Internet leaves almost no stone un-turned, consumers are showing increased interest in galactic themes. This interest is expanding beyond entertainment and into packaging, fashion and more. This speaks to the consumer desire for new sources of interest -- even some outside of this world. ## At a Glance - Evidence: 6 featured examples - Articles from: May 6, 2014 to Mar 10, 2015 - Published: Apr 6, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Astronaut Obsession trend ### Galactic themes Increased interest in galactic themes extends beyond entertainment and into packaging, fashion, and more, showcasing a desire for new sources of interest beyond this world. ### Astronaut-Inspired Products Astronaut-inspired products and packaging create unique consumer experiences that tap into aspiration and innovation. ### Space Age Sensory Experiences Space age sensory experiences offer unique opportunities to bring products and packaging beyond the everyday, creating a new world of immersive innovation. ## What the Astronaut Obsession trend means for industry ### For Food and Beverage The food and beverage industry can tap into astronaut-inspired packaging and products for novel branding and product launches. ### For Fashion Fashion companies and designers can look to galactic themes for inspiration in creating unique and futuristic designs for clothing and accessories. ### For Retail Retailers can offer space age sensory experiences to create novel retail spaces that tap into consumers' aspirations and sense of wonder. ## Workshop question How can you align your branding with the emerging aesthetic interests of your consumer? ## Trend signals for Astronaut Obsession Trend score 2.8 out of 10, from popularity 45%, activity 32%, freshness 8%. - Popularity: 45% - Activity: 32% - Freshness: 8% ## Examples of the Astronaut Obsession trend 6 featured examples from May 6, 2014 to Mar 10, 2015. - [Stylish Spacesuit Jackets](https://www.trendhunter.com/trends/spacelife): The Look of This SPACELIFE Jacket is Out of This World (Category: Luxury) Implication: Disruptive innovation opportunity: Merge high fashion with technology to create unique clothing items that marry style and functionality. - [Galactic Cocktail Stunts](https://www.trendhunter.com/trends/cuervo-margarita): This Jose Cuervo Margarita Went to Outer Space to Get Shaken and Frozen (Category: Marketing) Implication: The beverage industry can explore the potential of creating space-themed cocktails and incorporating aerospace-inspired mixology techniques to capture consumer interest and drive… - [Astronaut-Focused Water Packaging](https://www.trendhunter.com/trends/memorable-astronauts): Makarska Estudio Highlights Memorable Astronauts for Pure Water (Category: Lifestyle) Implication: Exploring innovative packaging designs for water and other beverages to enhance brand differentiation and consumer appeal. - [Planetary Energy Bars](https://www.trendhunter.com/trends/natural-energy-bar): Moonbar's Natural Energy Bar Ingredients Are All of the Earth (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new snack products with natural, nutritious ingredients to attract health-conscious consumers. - [Space-Aged Whiskies](https://www.trendhunter.com/trends/bottle-of-whisky): Ardbeg Sent a Bottle of Whisky Up Into to Space to Ferment (Category: Lifestyle) Implication: Innovative brands in alcohol industry can try sending their products to space as a way of creating exclusive products that appeal to customers looking for premium experiences. - [Astronaut-Inspired Food Tubes](https://www.trendhunter.com/trends/space-food): In Moscow, Russia You Can Buy Space Food in Vending Machines (Category: Lifestyle) Implication: Companies involved in food manufacturing can explore new packaging and product development techniques. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)