# Astrological Beauty Beauty branding incorporates astrology in the creation of diverse collections. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 11, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/astrological-beauty ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Astrological Beauty trend? **Astrological Beauty:** Given the inevitable crossover between beauty fans and astrology buffs, the incorporation of zodiac references into special edition collections seems like an obvious win for cosmetics brands. In addition to leveraging the current interest in ethereal visual branding in the beauty market, this progression offers consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology that is particularly attractive across categories in the current cultural climate. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 17, 2017 to Jul 23, 2018 - Published: Aug 11, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Examples of the Astrological Beauty trend 5 featured examples from Jun 17, 2017 to Jul 23, 2018. - [Zodiac-Inspired Makeup Palettes](https://www.trendhunter.com/trends/zodiac-palette): BH Cosmetic's Zodiac Palette Features 12 Shimmering Shades (Category: Fashion) Implication: Beauty brands can explore creating zodiac-inspired makeup palettes to tap into the growing interest in astrology among consumers. - [Astrology-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/the-zodiac): ColourPop's 'The Zodiac' Palette Features 12 Unique Shades (Category: Fashion) Implication: Disruptive innovation opportunities in the beauty industry by incorporating astrology-inspired makeup products. - [Astrology-Themed Lipsticks](https://www.trendhunter.com/trends/astrology-by-bite): 'Astrology by Bite' Crafts Zodiac-Influenced Limited-Edition Lipsticks (Category: Fashion) Implication: The beauty and cosmetics industry can explore the potential of creating astrology-themed makeup lines to cater to consumers' individuality and interest in astrology. - [Zodiac-Themed Nail Color Kits](https://www.trendhunter.com/trends/nail-color-kit): The Julep Zodiac Collection Features Sign-Inspired Shades (Category: Fashion) Implication: Beauty brands can incorporate astrology-inspired products into their collections to attract customers who are interested in personalization and unique trends. - [Astrology-Inspired Makeup Sets](https://www.trendhunter.com/trends/wet-n-wild-zodiac): The Limited Edition Wet n Wild Zodiac Collection is Well-Priced (Category: Fashion) Implication: Opportunity for beauty brands to capitalize on the growing popularity of astrology by creating astrology-inspired makeup sets. **Workshop question:** How can you connect your products to iconology like that of the zodiac in order to empower customers through self-categorization during the purchasing process? ## Themes within the Astrological Beauty trend ### Astrology and Beauty The combination of astrology and beauty has resulted in a growing trend of zodiac-themed beauty products that offer consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology. ### Ethereal Visual Branding The beauty market has shown a current interest in ethereal visual branding, and the incorporation of zodiac references in cosmetics collections has been successful in leveraging this interest. ### Collaboration with Astrologers Brands have collaborated with astrologers to craft cosmetics collections inspired by each zodiac sign, offering consumers a product that resonates with their interests. ## What the Astrological Beauty trend means for industry ### For Beauty and Cosmetics This trend has a direct influence on the beauty industry, as brands create zodiac-themed collections to meet an increased demand for astrology-inspired cosmetics products. ### For Marketing and Advertising Marketing and advertising professionals can refer to this trend as an example of successful product collaborations and the integration of popular cultural themes into branding. ### For Fashion and Design This trend is reflective of the popularity of astrological motifs in fashion and design, and could inspire similar products and designs within this industry. ## Trend signals for Astrological Beauty Trend score 4.9 out of 10, from popularity 77%, activity 63%, freshness 8%. - Popularity: 77% - Activity: 63% - Freshness: 8% ## Recent trend clusters - [Lasting Profiles](https://www.trendhunter.com/protrends/repairable-leather-boots) (Fashion) - [Surface Remix](https://www.trendhunter.com/protrends/mixed-material-jackets) (Fashion) - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) - [Palatable Science](https://www.trendhunter.com/protrends/toothpaste-ingredient-innovation) (Fashion) ## Trending in Fashion - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) All articles: [Fashion](https://www.trendhunter.com/fashion)