# Assistive Add-on Aftermarket products enable voice-assistant integration in vehicles. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jun 19, 2018 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/assistive-addon ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Assistive Add-on trend? **Assistive Add-on:** The integration of voice-assistance is expanding outside the home and into the vehicles of consumers. The use of such products enables drivers to stay focused on the road while utilizing their voice assistant for tasks that would previously require drivers to take their eyes off the road, such as for programming in directions. The rise of voice-assistance add-on products paves the way for tech-integration within vehicles that increase driver safety. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 17, 2017 to May 30, 2018 - Published: Jun 19, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Assistive Add-on trend ### Aftermarket Voice Assistant Integration Aftermarket products that integrate voice-assistant technology into vehicles are becoming more popular, allowing for additional safety and increased productivity while driving. ### Total Voice Assistant Coverage Consumers are becoming accustomed to voice-assistant services and are seeking total voice assistant coverage in all aspects of their lives, including their vehicles. ### Aftermarket Vehicle Modification An increasing number of consumers are turning to aftermarket vehicle modifications to add technology and functionality to their existing vehicles rather than upgrading to the latest model. ## What the Assistive Add-on trend means for industry ### For Automotive Aftermarket The automotive aftermarket industry has the opportunity to capitalize on the rising demand for vehicle modifications that integrate technology and functionality. ### For Consumer Electronics The consumer electronics industry can benefit from the growing demand for voice assistant technology and related accessories, such as wireless speakers and headphones. ### For Smart Home The smart home industry can explore opportunities in integrating voice-assistant technology beyond the home, such as in vehicles and public transportation. ## Workshop question How can your brand’s products be easily integrated into various facets of a consumer’s lifestyle? ## Trend signals for Assistive Add-on Trend score 3.8 out of 10, from popularity 69%, activity 35%, freshness 8%. - Popularity: 69% - Activity: 35% - Freshness: 8% ## Examples of the Assistive Add-on trend 4 featured examples from Oct 17, 2017 to May 30, 2018. - [Voice Assistant Vehicle Navigators](https://www.trendhunter.com/trends/garmin-speak): The Garmin 'Speak' Brings Amazon Alexa into Your Vehicle (Category: Autos) Implication: Disruptive innovation opportunity: Collaborate with navigation technology brands to develop advanced voice assistant solutions for vehicles, enhancing the driving experience. - [Aftermarket Assistant Car Accessories](https://www.trendhunter.com/trends/avantree-bluetooth-visor-car-kit): The Avantree Bluetooth Visor Car Kit is Siri Compatible (Category: Autos) Implication: The automotive accessories industry can capitalize on the trend of voice assistant car accessories by creating innovative products that enhance driver experience and improve vehic… - [Voice Assistant Car Accessories](https://www.trendhunter.com/trends/anker-roav-viva): The Anker 'Roav Viva' Brings Amazon Alexa to Your Vehicle (Category: Autos) Implication: Voice assistant car accessories can offer a unique selling proposition for automotive and transportation companies by improving the driving experience with hands-free functionalit… - [Automotive Voice Assistant Accessories](https://www.trendhunter.com/trends/muse-auto): The Speak Music 'Muse Auto' Brings Amazon Alexa to Your Car (Category: Autos) Implication: This trend presents opportunities for automotive technology companies to develop voice assistant accessories and aftermarket solutions for cars. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)