# Assisted Nutrition Innovations make healthy eating effortless for consumers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 25, 2012, updated Mar 14, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/assisted-nutrition ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Assisted Nutrition trend? **Assisted Nutrition:** Eating healthily on a day-to-day basis may seem daunting to some consumers, but an increasing number of innovations are making this feat easier and easier. Brands big and small are recognizing the importance of eating well among today's health-minded shoppers and are coming up with innovations like health food labels, meal subscriptions and even whole new product lines to assist them in achieving this goal. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 12, 2011 to Feb 19, 2012 - Published: Feb 25, 2012 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Assisted Nutrition trend ### Healthy Convenience Innovations are making healthy eating easier and more convenient for consumers through meal subscriptions, health food labels, and transparent packaging. ### Informational Branding Companies are using colorful and eye-catching labels to inform consumers about the nutritional content of their products and help them make healthier choices. ### Interactive Health Dining Restaurants are using new technologies and tools, such as weighing scales and nutritionists, to provide a more interactive and personalized dining experience for customers. ## What the Assisted Nutrition trend means for industry ### For Food and Beverage Companies in the food and beverage industry can use technology and marketing to create innovative healthy food options for consumers. ### For Retail Retailers can use health food labels and other informational branding to help customers make informed choices and promote healthy eating. ### For Technology Technology can be used to create interactive and personalized experiences for customers in the food and beverage industry, such as the Tanita Shokudo restaurant's use of weighing scales and timers. ## Trend signals for Assisted Nutrition Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%. - Popularity: 46% - Activity: 33% - Freshness: 8% ## Examples of the Assisted Nutrition trend 7 featured examples from Nov 12, 2011 to Feb 19, 2012. - [Bright Informational Branding](https://www.trendhunter.com/trends/waitrose-love-life-you-count): Waitrose 'LOVE life You Count...' Colorfully Display Calories (Category: Lifestyle) Implication: Opportunities for design firms and packaging manufacturers to create innovative packaging solutions that make nutritional information more visually appealing and accessible. - [Interactive Health Dining](https://www.trendhunter.com/trends/tanita-shokudo-restaurant): Tanita Shokudo Restaurant Gives Patrons Tools to Make Smart Choices (Category: Lifestyle) Implication: Opportunity for restaurants to differentiate themselves by offering interactive dining experiences that promote healthy eating. - [Transparent Veggie Packaging](https://www.trendhunter.com/trends/korefe): The Slow Fast Food Containers by Korefe are Deliciously Fresh (Category: Lifestyle) Implication: Innovative food packaging solutions, like the minimalist and transparent containers used by Korefe and the Slow Fast Food, can disrupt the food packaging industry. - [Mass Retailer Health Labels](https://www.trendhunter.com/trends/walmart-great-for-you): Walmart 'Great For You' Icon Informs You of Smarter Food Choices (Category: Lifestyle) Implication: The grocery retail industry incorporating health labels to inform shoppers about healthier food options. - [Juiced-Up Java Brands](https://www.trendhunter.com/trends/starbucks-evolution-fresh): Starbucks Evolution Fresh Purchase Aims to Expand Health Offerings (Category: Lifestyle) Implication: Health and wellness trend presents disruptive innovation opportunities in the food and beverage industry. - [Local Food Biz Connectors](https://www.trendhunter.com/trends/sustaination): Sustaination Makes It Easy and Efficient to Get Healthy Food (Category: Social Good) Implication: Sustaination is having a significant impact on the food industry, creating efficiencies among small businesses. - [Health Food Subscriptions](https://www.trendhunter.com/trends/lollihop-snack-boxes): Get Lollihop Snack Boxes Delivered Right to Your Door (Category: Lifestyle) Implication: The rise of services like Lollihop suggests an opportunity for entrepreneurs to create innovative subscription models for delivering healthy snacks to consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)