# Assisted Instagrammable The rise of online foodie culture prompts services that automate food pics. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 28, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/assisted-instagrammable-the-rise-of-online-foodie-culture-prompts-services- ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Assisted Instagrammable trend? **Assisted Instagrammable:** Food photography on social media seemingly reached the point of oversaturation until the rise of the "Instagram Aesthetic." This minimalist, color-rich style has permeated everything from photography to fashion, and now food, tying into the basis of foodie culture: elitism. Automating the process makes this elevated aesthetic more accessible. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 25, 2014 to Sep 29, 2016 - Published: Jul 28, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Assisted Instagrammable trend ### Instagram Aesthetic The minimalist, color-rich style of photography on Instagram has permeated the food industry with various services that automate photo-taking. ### Food Photography Social Networks Social media platforms dedicated to food and photography, providing users with designated space to share their love of local and international cuisine. ### Photographic Meal-Tracking Apps Meal tracking apps that incorporate photography, providing an easier and quicker way to log users' meals and analyze what type of food it is. ## What the Assisted Instagrammable trend means for industry ### For Food and Hospitality Industry El Burro, Carmel Winery, and Critic are all examples of businesses in the food and hospitality industry that have capitalized trends in food photography. ### For Technology Industry Apps such as Foodie, Critic, and Lose It's Snap It feature are part of a growing industry of technological innovations aimed at enhancing food photography and meal tracking. ### For Social Media Industry Social networking platforms like Yummi provide a space for food lovers on social media to share their passion among others with similar interests. ## Workshop question How are consumers engaging with your product and how can you enhance that engagement? ## Trend signals for Assisted Instagrammable Trend score 2.7 out of 10, from popularity 49%, activity 25%, freshness 8%. - Popularity: 49% - Activity: 25% - Freshness: 8% ## Examples of the Assisted Instagrammable trend 6 featured examples from Apr 25, 2014 to Sep 29, 2016. - [Food Photography Stations](https://www.trendhunter.com/trends/el-burro): El Burro Lets Restaurant Goers Get Perfect Shots of Their Food (Category: Tech) Implication: Restaurants can differentiate themselves and attract new customers by offering unique experiences that cater to the growing trend of social media and food photography. - [Food-Enhancing Photography Apps](https://www.trendhunter.com/trends/foodie-app): The 'Foodie' App Offers Over 20 Filters to Increase Image Quality (Category: Lifestyle) Implication: The emergence of food-enhancing photography apps presents opportunities for mobile app developers to create new and innovative image editing tools for food photography enthusiasts. - [Social Media Food Reviews](https://www.trendhunter.com/trends/food-reviews-to-share): This App Helps Users Create Food Reviews to Share on Instagram (Category: Tech) Implication: The food and beverage industry can leverage the popularity of social media food reviews to enhance brand awareness, engage with customers, and gather valuable feedback. - [Food Photography Social Networks](https://www.trendhunter.com/trends/yummi): Yummi is a Social Platform Dedicated to All Things Food-Related (Category: Tech) Implication: Yummi caters to food enthusiasts, creating a new avenue for food and beverage businesses to engage with their target audience. - [Photographic Meal-Tracking Apps](https://www.trendhunter.com/trends/lose-it): 'Lose It' Logs Users' Meals By Registering Their Pictures (Category: Lifestyle) Implication: Lose It app's new photography feature presents disruptive innovation opportunities in the health and fitness industry by providing an easy and efficient way for users to track the… - [Photography-Inspired Dishes](https://www.trendhunter.com/trends/food-photo): The “Food-o-graphy” Dishes Help You Capture the Perfect Food Photo (Category: Tech) Implication: Developing innovative tools and technology that enhance the food photography experience can help technology companies stand out in the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)