# Assisted Independence Brands are launching products that will help seniors complete various chores. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Mar 20, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/assisted-independence ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Assisted Independence trend? **Assisted Independence:** As designers are striving to perfect the product user experience and user interface in favor of the senior demographic, brands are launching household and transportation products that allow older consumers to maintain their independence. ## The consumer insight behind the Assisted Independence trend A big portion of senior consumers live at home and by themselves, with the potential of occasional visits from friends, family or caregivers. This can be due to the cost of professional nursing homes or a desire to stay independent. As taking care of a household and one's self can often prove to be a physically strenuous task, many consumers in this demographic seek out accessible products and services that will allow them to do this without external help, amplifying their sense of independence. ## At a Glance - Evidence: 5 featured examples - Articles from: May 18, 2018 to Jan 31, 2020 - Published: Mar 20, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Themes within the Assisted Independence trend ### Assistive Robotics Proactive robots that offer senior assistance can help provide physical aid and amplify their sense of independence. ### Voice Assistants for Senior Care Voice assistant technology can be used in healthcare to help seniors stay connected and ensure they receive the assistance they require in a timely manner. ### Accessible Home Appliances Home appliances with an accessibility focus like window-cleaning robots and vacuums can promote autonomous living for seniors or those with physical impairments. ## What the Assisted Independence trend means for industry ### For Healthcare Healthcare providers can utilize assistive robotics and voice assistants to provide proactive help and ensure senior patients stay connected. ### For Home Care Manufacturers and service providers can create household devices and robots that target accessibility and promote independent living for seniors at home. ### For Transportation Innovation in senior transportation like modular vehicles can help seniors travel independently and safely to their desired destinations. ## Workshop question How can you enhance your offering/service to satisfy the needs of an older demographic? ## Trend signals for Assisted Independence Trend score 4.7 out of 10, from popularity 62%, activity 71%, freshness 9%. - Popularity: 62% - Activity: 71% - Freshness: 9% ## Examples of the Assisted Independence trend 5 featured examples from May 18, 2018 to Jan 31, 2020. - [Modular Wheelchair Vehicles](https://www.trendhunter.com/trends/honda-modular): The Honda MODULAR Offers Advanced Transportation for Seniors (Category: Life-Stages) Implication: The automotive industry can explore the development of modular vehicles that cater to specific consumer needs. - [Accessibility-Focused Vacuum Cleaners](https://www.trendhunter.com/trends/vivo-vacuum): The 'Vivo' Vacuum Helps Seniors Maintain Their Independence (Category: Art & Design) Implication: Exploring how the home appliance industry can cater to the growing market of elderly consumers in need of accessibility-focused products. - [Efficient Window-Cleaning Robots](https://www.trendhunter.com/trends/windowcleaning-robot): The Mamibot Iglassbot is Quite Easy and Convenient to Use (Category: Tech) Implication: The Iglassbot by Mamibot demonstrates an opportunity for innovation in home care technology that caters to individuals with restricted mobility or those with busy schedules. - [Senior Support Voice Assistants](https://www.trendhunter.com/trends/mobilehelp-and-lifepod-solutions): MobileHelp and LifePod Solutions Debuted a New Service at CES 2019 (Category: Life-Stages) Implication: Voice-enabled healthcare has the potential to revolutionize how patients receive care and interact with their providers, as well as how providers deliver services. - [Senior-Supporting Robots](https://www.trendhunter.com/trends/assistive-robot): These Assistive Robots Offer Proactive Help to Seniors In Their Homes (Category: Tech) Implication: Disruptive innovation opportunity: Integrating assistive robots into healthcare systems to improve the quality of care for seniors. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)