# Assisted Finance 2.0 Millennials turn to tracking apps to better keep tabs on their finances. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 14, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/assisted-finance-20 ## Key Figures - Trend score: 2.1/10 - Evidence articles: 5 ## What is the Assisted Finance 2.0 trend? **Assisted Finance 2.0:** Tapping platforms and services that integrate organizational capabilities and AI features, consumers are seeking out ways to better track and monitor their savings through tech and platforms they're already accustomed to. ## The consumer insight behind the Assisted Finance 2.0 trend Having become accustomed to intuitive, simple, and innovative user experiences in nearly every other technology product or service in their lives, consumers today expect the same from even the most traditional of institutions. For many consumers, having an extraordinarily easy-to-use interface is not a bonus, but a minimum requirement. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 17 to Aug 17, 2018 - Published: Sep 14, 2018 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Assisted Finance 2.0 trend ### Assisted Finance Consumers seek out ways to better track and monitor their savings through tech and platforms they're already accustomed to. ### AI Finance Tracking Technology can make credit checks more precise and AI finance-tracking platforms like Cashiya offer automatic expense tracking and comparative analysis ### Banking Fee-Tracking Apps New applications to tackle financial pain points such 'MyHiddenFees' offers consumers the ability to precise banking fees and potentially find more affordable solutions. ## What the Assisted Finance 2.0 trend means for industry ### For Fintech Financial institutions can partner with fintech startups to create hybrid applications that combine smart algorithms with human advisors. ### For Voice-activated devices Financial institutions like National Australian Bank are incorporating Alexa-enabled devices for hands-free banking applications, in the future this could be extended to purchasing items with voice commands. ### For Mobile Banking Consumers are increasingly comfortable with handling their finances, as seen in the rise of mobile banking trends. Applications like Astra that help achieve specific goals have disruptive potential and present a different way of savings and spending. ## Workshop question In what ways could you make your product offerings more efficient and hands-off? What technology could you integrate? ## Trend signals for Assisted Finance 2.0 Trend score 2.1 out of 10, from popularity 34%, activity 20%, freshness 8%. - Popularity: 34% - Activity: 20% - Freshness: 8% ## Examples of the Assisted Finance 2.0 trend 5 featured examples from Jan 17 to Aug 17, 2018. - [Hybrid AI Finance Apps](https://www.trendhunter.com/trends/wela-app): The Wela App is Geared Toward Millennials and Young Families (Category: Lifestyle) Implication: Integrating AI and chatbots into financial institutions and services can improve customer experience and provide more efficient services. - [AI Finance-Tracking Platforms](https://www.trendhunter.com/trends/cashiya): 'Cashiya' Generates Accurate Reports on Your Spending Habits (Category: Lifestyle) Implication: The rise of AI-powered finance-tracking platforms like Cashiya presents an opportunity for Fintech companies to offer personalized financial insights to consumers. - [Voice-Activated Banking Assistants](https://www.trendhunter.com/trends/nab-skill-for-amazon-alexa): The NAB Skill for Amazon Alexa Makes for Hands-Free Banking (Category: Tech) Implication: Disruptive innovation opportunity: Incorporating voice-activated assistants into banking and financial services to enhance customer experience and automate transactions. - [Organized Finance-Optimizing Apps](https://www.trendhunter.com/trends/astra): 'Astra' Helps You Efficiently Achieve Your Savings Goals (Category: Tech) Implication: The rise of personal finance apps such as 'Astra' reflects the disruptive innovation opportunities for Fintech companies to provide more cost-effective and efficient solutions for… - [Bank Fee-Tracking Apps](https://www.trendhunter.com/trends/myhiddenfees): 'MyHiddenFees' Helps Consumers Take Control of Their Finances (Category: Lifestyle) Implication: Opportunities for banks to create fee transparency for customers through apps and platforms that help retain customers by providing better and transparent services. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)