# Assisted Crossing Brands are finding ways to better pedestrian safety through tech and design. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 10, 2020 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/assisted-crossing ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Assisted Crossing trend? **Assisted Crossing:** Road safety is a two-way responsibility, shared between vehicles and pedestrians. As many technological advancements are geared to increase driver awareness, some designers create solutions for the pedestrians themselves who might be distracted by technology or have a visual impairment. In this way, the risk of injury becomes diminished. ## The consumer insight behind the Assisted Crossing trend Avoiding injury and damage is a prime concern for many individuals in cities. As more people move from rural towns to metropolitan centers to pursue opportunities, the anxiety increases as the environment becomes hectic and distraction-prone due to the influx of people. This results in a demand for objects and tech that have the ability to effortlessly capture the attention of individuals, allowing them to be alert in situations where their safety might be at risk. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 12, 2018 to Dec 12, 2019 - Published: Jan 10, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Assisted Crossing trend ### Pedestrian Safety Tech As safety concerns increase in metropolitan areas, demand for tech that aids pedestrian safety and keeps individuals aware in difficult situations is on the rise. ### Illusory Road Markings New road marking designs are being implemented to create the illusion of 3D crossings, helping capture attention of drivers and encouraging them to slow down. ### Connected Infrastructure Solutions As cities grow, there is a shift towards infrastructure solutions that connect pedestrians and vehicles, and detect oncoming and outgoing traffic to enhance safety. ## What the Assisted Crossing trend means for industry ### For Transportation & Logistics Industry The transportation industry can create new pedestrian safety solutions that include smart tech in cars, buses and other types of vehicles. ### For Urban Planning Industry To design safer and more walkable cities, urban planners can utilize new pedestrian safety technology and innovative road markings. ### For Consumer Electronics Industry Tech companies can develop new solutions such as smart headphones, sensors and AI-powered pedestrian crossing systems to help reduce pedestrian accidents. ## Workshop question How might your brand succeed in capturing the attention of the distracted consumer? ## Trend signals for Assisted Crossing Trend score 2.9 out of 10, from popularity 36%, activity 42%, freshness 9%. - Popularity: 36% - Activity: 42% - Freshness: 9% ## Examples of the Assisted Crossing trend 6 featured examples from Mar 12, 2018 to Dec 12, 2019. - [LED Projection Pedestrian Crossings](https://www.trendhunter.com/trends/eyelight-street-pole): The Conceptual 'EyeLight' Street Pole Could Prevent Accidents (Category: Tech) Implication: The EyeLight street pole can be used by transportation companies to improve road safety. - [Car-Detecting Headphones](https://www.trendhunter.com/trends/new-smart-headphones): These New Smart Headphones Keep Users Aware of Oncoming Traffic (Category: Tech) Implication: Wearable tech companies can explore developing smart headphones with innovative safety features. - [Safety-Enhancing 3D Zebra Crossings](https://www.trendhunter.com/trends/3d-zebra-crossing): Westminster City Council Adopts an Illusory Road Feature (Category: Art & Design) Implication: The transportation industry can explore the use of 3D zebra crossings as an innovative safety measure to reduce accidents and improve road safety. - [Smartphone Zombie Protection Apps](https://www.trendhunter.com/trends/assistant-sz): 'Assistant SZ' Uses AI to Save "Smartphone Zombies" from Falls (Category: Tech) Implication: Mobile app developers can capitalize on the demand for smartphone zombie protection apps - [Blind-Assisting Road Paints](https://www.trendhunter.com/trends/smart-paint): A New Smart Paint is Being Used to Help Blind Students in Ohio (Category: Autos) Implication: The transportation industry can explore the integration of smart paint technology to enhance safety measures for pedestrians. - [Automated Pedestrian Crossing Systems](https://www.trendhunter.com/trends/euroasfalt-x-2sympleks-smartpass): The Euroasfalt x 2sympleks 'SmartPass' Increases Safety (Category: Tech) Implication: Integrating Artificial Intelligence (AI) technologies in city management, planning and public transport systems. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)