# Influencer Identity Gen Z-led tools grant everyone the possibility to influence. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 7, 2015 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aspirational-social ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Influencer Identity trend? **Influencer Identity:** Living in an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 26, 2014 to Sep 16, 2016 - Published: Jul 7, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, Europe, Asia ## Themes within the Influencer Identity trend ### Influencer Marketing Brands can connect with social media influencers and digital creators for marketing campaigns and sponsored content opportunities. ### Follower and Engagement Metrics Social media platforms enable users to identify their most valuable followers and determine the success of their social media marketing strategies. ### Adolescent-Focused Digital Platforms Digital platforms offer a diverse range of content created by teenage influencers that attract the attention of adolescent web users. ## What the Influencer Identity trend means for industry ### For Advertising and Marketing Social media influencers and digital creators offer a new approach to authentic and personal advertising and marketing strategies. ### For Social Media Analytics Platforms that help identify followers and engagement metrics provide businesses with reliable and comprehensive data to enhance their social media marketing strategies. ### For Digital Content Creation Adolescent-focused digital platforms provide unique opportunities for digital content creators and teenage influencers to reach younger audiences and create more authentic content. ## Workshop question How can you help your customer connect with like-minded individuals? ## Trend signals for Influencer Identity Trend score 3.9 out of 10, from popularity 64%, activity 45%, freshness 8%. - Popularity: 64% - Activity: 45% - Freshness: 8% ## Examples of the Influencer Identity trend 8 featured examples from Aug 26, 2014 to Sep 16, 2016. - [Whimsical Pastel Fashion Blogs](https://www.trendhunter.com/trends/colorful-lifestyle): This Influential Blogger Promotes a More Colorful Lifestyle (Category: Fashion) Implication: Fashion brands can collaborate with influencers like Amina Mucciolo to offer unique and colorful collections that cater to a wider range of consumer tastes. - [Internet Influencer Discounts](https://www.trendhunter.com/trends/social-shopping): The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts (Category: Business) Implication: Fashion brands can implement social shopping strategies to incentivize customers and increase brand awareness through influencer marketing. - [Tween Influencer Communities](https://www.trendhunter.com/trends/awesomenesstv): The AwesomenessTV Network Supports Young Content Creators (Category: Life-Stages) Implication: With the increasing demand for online content, the digital media industry has the potential to grow and offer opportunities for both young creators and established businesses. - [Athletic Promotion Platforms](https://www.trendhunter.com/trends/sports-sponsorship): Raynforest Helps Influencers Get Sports Sponsorship Opportunities (Category: Marketing) Implication: Companies can leverage influencer marketing platforms to effectively reach and engage their target audience, especially in the sports sector. - [Influencer-Connecting Brands](https://www.trendhunter.com/trends/social-media-creator): #Paid Pairs Social Media Creators with Brands for Sponsored Content (Category: Social Media) Implication: Digital marketing agencies and brands can utilize platforms like #Paid to leverage the influence of social media creators for their marketing strategies. - [Influencer Marketing Apps](https://www.trendhunter.com/trends/voltu): 'Voltu' Lets Companies Connect with Social Influencers for Advertising (Category: Marketing) Implication: Platforms like Voltu represent an opportunity for disruptive innovation in the adtech industry by offering a more efficient and effective way for app companies to connect with the… - [Follower-Analyzing Social Tools](https://www.trendhunter.com/trends/twitter-engagement-metrics): SocialRank's Twitter Engagement Metrics are Based on Followers (Category: Social Media) Implication: Disruptive innovation opportunity: Develop advanced techniques and tools to accurately measure social media marketing success and optimize strategies. - [Adolescent-Focused Digital Platforms](https://www.trendhunter.com/trends/digital-platform): Adolescent.net Offers Content From Teenage Influencers (Category: Tech) Implication: The digital media industry can benefit from the concept of youth-created content and influencer-driven platforms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)