# Aspirational Retail Consumers gravitate toward curated retail displays. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 7, 2016 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aspirational-retail ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Aspirational Retail trend? **Aspirational Retail:** In a continuation of the store-within-a-store approach, many retailers are offering installations and in-store exhibits that best showcase their products. As more and more consumers seek shopping that's enjoyable, they crave highly curated, borderline artistic forms of retail. This strategy is proving to be successful because not only is it more targeted, and therefore easier to navigate; it also allows consumers to better visualize the product outside of the store and in their own lives. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 20, 2017 to Jul 26, 2018 - Published: Jan 7, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Aspirational Retail trend ### Curated Retail Displays The store-within-a-store approach is being replaced by installations and in-store exhibits that showcase the store's highly curated merchandise, making shopping more enjoyable for customers. ### Scaled-Down Department Stores Department stores are debuting miniature versions of their stores featuring highly-curated selections of premium fashion and beauty brands that cater to niche customers. ### Shoppable Health Hubs The holistic approach to health and wellness is leading to the creation of 'shoppable health hubs,' which supply clean, pure and effective products and services to consumers seeking total health and wellness support. ## What the Aspirational Retail trend means for industry ### For Retail Retailers can benefit by using highly-curated retail displays to reduce decision fatigue and help consumers better visualize their merchandise in their own lives. ### For Cosmetics Cosmetic brands can create in-store cosmetic bars and other experiential design elements to give customers personalized recommendations and differentiate their brand from competitors. ### For Health and Wellness Health-minded entrepreneurs can create shoppable health hubs that stock high-quality produce, functional foods and drinks, and offer services like IV drips, to attract consumers looking for a holistic approach to wellness. ## Workshop question What other offerings compliment your brand's image and how can you co-create a lifestyle-guided experience for consumers? ## Trend signals for Aspirational Retail Trend score 5.0 out of 10, from popularity 72%, activity 71%, freshness 8%. - Popularity: 72% - Activity: 71% - Freshness: 8% ## Examples of the Aspirational Retail trend 5 featured examples from Feb 20, 2017 to Jul 26, 2018. - [Curated Grocery Stores](https://www.trendhunter.com/trends/vegetable-store): Japan's Yaoyasuika Vegetable Store Shares Carefully Selected Produce (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transforming the traditional grocery retail industry by offering carefully curated selections of high-quality produce and products. - [Shoppable Health Hubs](https://www.trendhunter.com/trends/clean-market): 'Clean Market' Offers a Curated Range of Health Products and Services (Category: Lifestyle) Implication: The health and wellness industry can explore the potential of shoppable health hubs to provide a holistic wellness experience for empowered consumers. - [Ultra-Curated Fashion Stores](https://www.trendhunter.com/trends/reformation): 'Reformation' Uses Automation for a Custom Shopping Experience (Category: Business) Implication: Fashion retailers can adopt ultra-curated, automated, and experiential store designs to attract and retain customers, offering a unique shopping experience. - [Glow-Boosting Cosmetic Bars](https://www.trendhunter.com/trends/glow-bar): Becca Cosmetics Launched an In-Store 'Glow Bar' at John Lewis (Category: Fashion) Implication: There is an opportunity for beauty and cosmetics companies to enhance customer experiences with personalized consultations and curated products and services. - [Scaled-Down Department Stores](https://www.trendhunter.com/trends/david-jones): The New David Jones Store Offers a Curated Selection of Items (Category: Business) Implication: Retailers have an opportunity to create more niche and highly curated stores to cater to specific shoppers. ## Recent trend clusters - [Ritual Sampling](https://www.trendhunter.com/protrends/holiday-discovery-boxes) (Business) - [Keepsake Countdowns](https://www.trendhunter.com/protrends/holiday-countdown-gifts) (Business) - [Polarized Marketing](https://www.trendhunter.com/protrends/polarized-marketing) (Marketing) - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) ## Trending in Business - [Social Wellness Destinations](https://www.trendhunter.com/trends/sweat-and-tonics-new-yorkville) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) All articles: [Business](https://www.trendhunter.com/business)