# Aspirational CBD CBD-infused products across industries are positioned as aspirational. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jan 24, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aspirational-cbd ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Aspirational CBD trend? **Aspirational CBD:** Inspired and supported by the interest in wellness that's permeated a number of different industries for the last few years, a new influx of CBD-infused products are being positioned not only as health products, but signifiers of social status as well. ## The consumer insight behind the Aspirational CBD trend As a result of the role social media has plays in their lives, many young consumers, in particular, assign value to products based on how they help them demonstrate affluence or good taste online. This extends to many categories but is especially true of lifestyle-related products in the food, personal care, and wellness space. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 1, 2018 to Jan 24, 2019 - Published: Jan 24, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Aspirational CBD trend ### CBD as a status symbol CBD-infused products are being positioned as symbols of social status as well as health products. ### Functional CBD-infused products Consumers are seeking better-for-you alternatives that feature functional ingredients and enriched formulas. ### Small-batch gourmet CBD products CBD-infused gourmet products made in small batches with unique flavors are gaining popularity. ## What the Aspirational CBD trend means for industry ### For Wellness Industry The wellness industry is a key space where CBD-infused products are experiencing growth and innovation opportunities. ### For Food and Beverage Industry CBD-infused food and beverage products are a key area of interest for innovators in the food and beverage industry. ### For Personal Care Industry CBD is being incorporated as an ingredient in products within the personal care industry, as a way to promote healthy skin and hair. ## Workshop question What's a negative stereotype consumers hold about your product or industry? What would it look like if you made it your mission to turn that perception around? ## Trend signals for Aspirational CBD Trend score 4.3 out of 10, from popularity 70%, activity 51%, freshness 8%. - Popularity: 70% - Activity: 51% - Freshness: 8% ## Examples of the Aspirational CBD trend 4 featured examples from Aug 1, 2018 to Jan 24, 2019. - [Boosted CBD Beverages](https://www.trendhunter.com/trends/canned-drink): Recess' All-Natural Canned Drinks Feature Adaptogens and Cannabidiol (Category: Lifestyle) Implication: The functional beverage trend opens up possibilities for companies in the beverage industry to create unique, better-for-you products that cater to health-conscious consumers. - [All-Natural CBD Candies](https://www.trendhunter.com/trends/cbd-gumdrops): Lord Jones CBD Gumdrops Use Natural European Fruit Essence (Category: Lifestyle) Implication: The cannabis industry can benefit from the demand for luxury CBD products and the focus on transparency in ingredients. - [Multipurpose CBD Scrubs](https://www.trendhunter.com/trends/scalp-and-body-scrub): OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation (Category: Fashion) Implication: Personal care brands can tap into the growing demand for CBD-infused products and multipurpose scrubs. - [Gourmet CBD Marshmallows](https://www.trendhunter.com/trends/limited-edition-marshmallow): The Marshmallowist's Limited-Edition Marshmallows Fuse Unique Flavors (Category: Lifestyle) Implication: Companies that specialize in creating CBD-infused food and beverage products can capitalize on the growing demand for unique flavor profiles and the therapeutic benefits of CBD oi… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)