# Scented Slumber Companies offer scents to help consumers doze naturally. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/asleep-aromatherapy-companies-use-scents-to-help-consumers-doze-naturally ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Scented Slumber trend? **Scented Slumber:** New lines of aromatherapy products are helping users sleep with shut eye-inducing scents. These products speak to a surge in clients looking to naturally enhance sleep through ingredients such as essential oils and botanical extracts. Brands in this industry are capitalizing on the value placed on "natural" approaches to health issues by offering non-medicinal solutions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 22 to Sep 8, 2016 - Published: May 19, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Scented Slumber trend ### Natural Sleep Aids Consumers are increasingly looking for non-medicinal, natural ways to improve sleep through the use of ingredients such as essential oils and botanical extracts, creating opportunities for brands to offer new lines of aromatherapy products to help improve sleep cycles. ### Performance-Enhancing Scents Companies like xSense are exploring the potential for scent to enhance performance, creating opportunities for the development of innovative fragrances and products designed for specific tasks such as aiding with processing information, enhancing endurance, and deepening sleep. ### Organic Aromatherapy Products Consumers are increasingly seeking out organic, chemical-free aromatherapy products made with natural ingredients and essential oils, creating opportunities for brands to offer therapeutic bath bombs, linen and pillow sprays, and other home care products that are 100% organic. ## What the Scented Slumber trend means for industry ### For Aromatherapy The aromatherapy industry is seeing growth in demand for natural sleep aids and performance-enhancing scents that can improve sleep cycles and enhance endurance. ### For Home Care The home care industry is seeing growth in demand for organic, chemical-free aromatherapy products such as linen and pillow sprays that are safe to use around pets and won't irritate sensitive skin. ### For Fragrance The fragrance industry is seeing growth in demand for performance-enhancing scents that are designed to aid with specific tasks and improve endurance and sleep. ## Workshop question How can your brand better leverage naturality, and the idea of purity? ## Trend signals for Scented Slumber Trend score 4.9 out of 10, from popularity 75%, activity 62%, freshness 8%. - Popularity: 75% - Activity: 62% - Freshness: 8% ## Examples of the Scented Slumber trend 4 featured examples from Jan 22 to Sep 8, 2016. - [Therapeutic Pillow Sprays](https://www.trendhunter.com/trends/linen-spray): This Lavender-Infused Linen Spray Refreshes Fabric and Calms the Senses (Category: Lifestyle) Implication: The use of aromatherapy in different industries such as skincare, healthcare, and hospitality. - [Performance-Enhancing Scents](https://www.trendhunter.com/trends/xsense): xSense's Roll-On Fragrances Aid with Sleep, Work and More (Category: Lifestyle) Implication: Creating multi-purpose fragrances with personalized blends and natural ingredients can disrupt the traditional fragrance market. - [Healing Bath Cubes](https://www.trendhunter.com/trends/bath-cube): These Bath Cubes from Jane's Help Improve Sleep and Reduce Stress (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce innovative bath products that cater to specific skincare needs, combining natural ingredients, specialized scents, and unique packagin… - [Effervescent Sleep Aid Soaps](https://www.trendhunter.com/trends/bath-bombs): The 'Go to Sleep' Bath Bomb Utilizes Oils to Soothe to Tranquility (Category: Fashion) Implication: Disruptive innovation opportunity: Explore the market of natural sleep aids and wellness products using essential oils and holistic approaches. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)