# Ashwagandha Alleviation The ancient medicinal herb finds modern favor in new age health potions. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 25, 2018, updated Jul 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ashwagandha-alleviation ## Key Figures - Trend score: 4.0/10 - Evidence articles: 8 ## What is the Ashwagandha Alleviation trend? **Ashwagandha Alleviation:** Ashwagandha, an ancient herb, is piquing the interest of today's consumers as a star ingredient in new adaptogenic remedies. Boasting a variety of health benefits that range from mood optimization to the lowering of cholesterol, the ancient ingredient resonates with modern consumers looking for natural solutions for manifestations of stress within the body. This progression highlights the ever-expanding knowledge of those dedicatedly pursuing all-natural wellness and the rapidly growing list of superfood ingredients that matter in regards to purchasing decisions. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 14, 2016 to Feb 5, 2020 - Published: Jul 25, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ashwagandha Alleviation trend ### Adaptogenic Superfoods Products featuring ancient herbs such as ashwagandha are growing in popularity, with applications spanning tea, supplements, lattes, and various foods. ### CBD and Skincare The benefits of CBD are now a common ingredient in skincare, and brands are experimenting with adaptogens such as ashwagandha to enhance its calming properties. ### Herbal Tonics and Beverages People are searching for flavorful, low-calorie, and nutritious beverages that offer natural stress relief and a range of other health benefits. ## What the Ashwagandha Alleviation trend means for industry ### For Wellness and Supplements Supplement companies, tea brands, herbal remedy market, and nutraceutical labs are manufacturing adaptogenic supplements across the health and wellness space. ### For Food and Beverage An increasing number of food and beverage companies are launching products featuring superfoods like ashwagandha and CBD as a primary ingredient. ### For Skincare Brands are incorporating CBD and adaptogenic herbs in their skincare products for their anti-inflammatory and stress-reducing properties. ## Workshop question How can your product offering better reflect the health-driven consumers pursuit of new products that expand their understanding of plant-based wellness? ## Trend signals for Ashwagandha Alleviation Trend score 4.0 out of 10, from popularity 56%, activity 56%, freshness 9%. - Popularity: 56% - Activity: 56% - Freshness: 9% ## Examples of the Ashwagandha Alleviation trend 8 featured examples from Dec 14, 2016 to Feb 5, 2020. - [Adaptogenic CBD Skincare](https://www.trendhunter.com/trends/yuyo-botanics): YUYO Botanics Makes Hemp-Derived Cannabinoid Tinctures and Salves (Category: Fashion) Implication: Opportunity for companies to enter the CBD skincare market and develop innovative products. - [Calming CBD Chocolates](https://www.trendhunter.com/trends/not-pot): 'Not Pot' is a Functional Chocolate Made with Hemp Oil and Adaptogens (Category: Lifestyle) Implication: The chocolate and confectionery manufacturing industry can develop functional chocolates that can help with relaxation and anxiety management using unique ingredients like CBD-ric… - [Vegan Anti-Inflammatory Lattes](https://www.trendhunter.com/trends/antiinflammatory-lattes): These Lattes Can Benefit People with Arthritis or Joint Pain (Category: Lifestyle) Implication: Opportunities for cafes, restaurants and beverage companies to create new healthy and functional beverages - [Flavored Herbal Tonics](https://www.trendhunter.com/trends/sunwink): Sunkwink's Collection of Beverages Offer Various Health Benefits (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate herbal tonics into existing lines of beverages to offer diverse and health-focused options. - [Powdered Turmeric Supplements](https://www.trendhunter.com/trends/turmeric-golden-milk): Gaia Herbs' Turmeric Golden Milk is Enriched with Dates and Herbs (Category: Lifestyle) Implication: Health supplement companies can capitalize on the trend by developing and promoting powdered turmeric supplements and their anti-inflammatory benefits. - [Green Juice-Inspired Cleansers](https://www.trendhunter.com/trends/green-juice-cleanser): Acure's Ultra Hydrating Green Juice Cleanser is Full of Supergreens (Category: Fashion) Implication: The skincare industry can explore the development of more products that incorporate natural and familiar ingredients for ingredient-conscious consumers. - [Stress Relief Supplements](https://www.trendhunter.com/trends/supplement-for-stress): Moon Juice's SuperYou Supplement for Stress Also Supports Mood & Beauty (Category: Lifestyle) Implication: Growing demand for stress relief supplements creates opportunities for expanding product offerings in the nutraceutical industry. - [Bedtime Wildflower Tinctures](https://www.trendhunter.com/trends/sleep-tincture): Naturopathica's Sleep Tincture Can Be Added to a Beverage Before Bed (Category: Lifestyle) Implication: Herbal supplement companies can create products featuring ingredients that promote rest and relaxation for better sleep quality. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)