# Artsy Influencer Influencers enter more traditional artistic realms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 8, 2018 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artsy-influencer ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Artsy Influencer trend? **Artsy Influencer:** Though social media has become an artistic platform in itself, influencers who dominate these realms are increasingly entering more traditional artistic spaces. The infusion of film, digital, fashion, and social media allows these influencers to transform these spaces to suit their own needs and platforms, while making artistic messaging more palatable for young consumers more accustomed to social media platforms than traditional art forms. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 27, 2017 to Apr 23, 2018 - Published: Feb 8, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Artsy Influencer trend ### Influencer Takeover of Traditional Artistic Spaces Opportunity for influencers to bring their unique perspective and reach to more traditional artistic spaces ### Collaborative Clothing Lines with Influencers Opportunity for brands to appeal to younger consumers by collaborating with influencers to create unconventional clothing lines ### Vertical-Format Short Films Opportunity for influencers to embrace a new format that is gaining popularity on social media ## What the Artsy Influencer trend means for industry ### For Art and Culture Influencers can expand their reach by partnering with museums, galleries, and other artistic institutions ### For Fashion Collaborating with influencers on clothing lines can help brands appeal to younger consumers ### For Entertainment The increased popularity of vertical-format short films presents an opportunity for influencers to create engaging content on social media platforms ## Workshop question How can your brand better leverage the creative skills of influencers, and not just their number of followers? ## Trend signals for Artsy Influencer Trend score 4.8 out of 10, from popularity 71%, activity 65%, freshness 8%. - Popularity: 71% - Activity: 65% - Freshness: 8% ## Examples of the Artsy Influencer trend 5 featured examples from Oct 27, 2017 to Apr 23, 2018. - [Virtual Fashion Influencers](https://www.trendhunter.com/trends/virtual-fashion-influencer): Miquela Sousa is Instagram's First Virtual Fashion Icon (Category: Fashion) Implication: The fashion industry can harness the power of virtual influencers to reach younger audiences in a more innovative way. - [Illustrated Fashion Model Photoshoots](https://www.trendhunter.com/trends/illustrated-fashion-model): Cabeza Patata Boasts Its 'Spring Collection' in a Quirky Way (Category: Fashion) Implication: Disruptive innovation opportunities in the fashion design industry lie in creating inclusive and playful designs that resonate with a wider audience. - [Influencer-Driven Fashion Lines](https://www.trendhunter.com/trends/nyden): H&M's /Nyden Line Taps Popular Media Influencers (Category: Fashion) Implication: Fashion retailers can leverage collaborations with influencers to attract younger consumers and differentiate themselves by offering unique, unconventional styles. - [Live-Created Beauty Campaigns](https://www.trendhunter.com/trends/rihanna-sephora): Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground (Category: Marketing) Implication: Incorporating live creation and fan participation into beauty campaigns to generate buzz and increase consumer engagement. - [Vertical-Format Short Films](https://www.trendhunter.com/trends/vertical-films): Facebook Challenged a Series of Influencers to Make Vertical Films (Category: Tech) Implication: Vertical videos have the potential to reshape the way social media platforms and users interact with video content. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)