# Artistic QR Artists employ QR codes to enhance engagement with their exhibitions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 9, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/artistic-qr ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Artistic QR trend? **Artistic QR:** The use of QR codes by artists in their exhibitions and individual pieces allow for more interactive forms of engagement for those viewing the art in question. These pieces perfectly merge traditional forms of artistic consumption with the digital platforms that modern consumers are accustomed to engaging with on a regular basis. ## The consumer insight behind the Artistic QR trend For consumers around the world, the mobile phone has become a permanent extension of the self. From storing news articles to jolting down notes, many use it as a personal archive that is filled with interesting information and saved memories. As a result, experiences that bridge the gap between the physical and the digital by enabling mobile-connected interactivity are favored by consumers--as users are allowed to easily store and access the information on their trustworthy, hand-held device. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 20, 2018 to Jul 9, 2019 - Published: Jul 9, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Artistic QR trend ### QR Code Integration in Art The use of QR codes by artists in their exhibitions and individual pieces allow for more interactive forms of engagement and a bridge between traditional forms of art and digital platforms. ### Interactive and Immersive Experiences Consumers prefer experiences that bridge the gap between the physical and the digital and enable mobile-connected interactivity. ### Multi-Disciplinary Collaborations Collaborations that fuse different industries, such as design, cooking, and music, provide opportunities for disruptive innovation. ## What the Artistic QR trend means for industry ### For Art and Design The integration of technology and traditional art forms is transforming the way consumers engage with art and provides unique opportunities for interactive and immersive experiences. ### For Marketing and Advertising Augmented reality provides a powerful tool for creating immersive experiences in marketing and advertising, showcasing the potential for digital engagement. ### For Hospitality and Food Multi-disciplinary collaborations between chefs, designers, and musicians have the potential to create innovative food experiences that fuse different industries together. ## Workshop question How could your brand more creatively employ QR codes? ## Trend signals for Artistic QR Trend score 4.3 out of 10, from popularity 59%, activity 62%, freshness 8%. - Popularity: 59% - Activity: 62% - Freshness: 8% ## Examples of the Artistic QR trend 4 featured examples from Jul 20, 2018 to Jul 9, 2019. - [Interactive Communal Art Galleries](https://www.trendhunter.com/trends/bengo-studio): Bengo Studio Designed a Walk-By Art Gallery on Yuyuan Road (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrating technology and interactive elements into traditional art spaces to attract new audiences and enhance the viewing experience. - [Colorful Climate Change-Inspired Totems](https://www.trendhunter.com/trends/climate-changeinspired): Alicja Biała & Iwo Borkowicz Work with Climate Change Data (Category: Eco) Implication: The art world can use climate change data to create powerful installations that make a statement and drive awareness about important issues. - [Experimental Multi-Disciplinary Products](https://www.trendhunter.com/trends/multidisciplinary-product): Creative Chef and Autobahn Fuse Design, Cooking and Music (Category: Art & Design) Implication: There are opportunities for disruptive innovation by creating products that bridge the gap between the food and music industries, such as the multi-disciplinary products creating… - [AR Vectorfunk Experiences](https://www.trendhunter.com/trends/vectorfunk): Matt W.Moore and Rémy Martin Have Partnered to Craft an AR Experience (Category: Tech) Implication: Companies in the alcohol and spirits industry, like Rémy Martin, can leverage AR and sensory experiences to create unique brand experiences for customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)