# Artistic Philanthropy Pushing for consumer engagement, activism is given an artistic overhaul. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 29, 2014, updated Feb 20, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artistic-philanthropy ## Key Figures - Trend score: 5.8/10 - Evidence articles: 6 ## What is the Artistic Philanthropy trend? **Artistic Philanthropy:** Acknowledging the less-than-interesting state of philanthropy, activists are putting an artistic spin on socially good projects to grab the attention of consumers. By engaging the art community as well as everyday citizens, the projects grab attention for putting an entertaining spin on charitable endeavors and further satiate a desire for consistent entertainment and positivity. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 11, 2013 to Jan 13, 2014 - Published: Jan 29, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Artistic Philanthropy trend ### Artistic Philanthropy Activists are putting an artistic spin on socially good projects to grab the attention of consumers, creating opportunities for organizations to collaborate with artists and engage consumers in unique ways. ### Sustainable Living The Literatti movement and Lights Out Baltimore, Downtown Fatalities photography series highlight the need for sustainable and environmentally-friendly practices, providing opportunities for businesses to implement eco-friendly policies and products. ### Social Justice The GQ Germany campaign and Collaborative Charity Art showcase the power of art and activism in fighting social injustices, offering opportunities for businesses to partner with charitable organizations and promote worthy causes. ## What the Artistic Philanthropy trend means for industry ### For Art Artists are being utilized to create unique philanthropic projects, providing opportunities for galleries and art publications to get involved. ### For Environmental Technology The Lights Out Baltimore photography series highlights the deadly impact of light pollution on birds, creating opportunities for businesses to develop innovative solutions. ### For Non-Profit Collaborative Charity Art and GQ Germany campaign provide non-profits with opportunities to partner up with businesses to drive social change and create impact in causes they care about. ## Trend signals for Artistic Philanthropy Trend score 5.8 out of 10, from popularity 95%, activity 72%, freshness 8%. - Popularity: 95% - Activity: 72% - Freshness: 8% ## Examples of the Artistic Philanthropy trend 6 featured examples from Dec 11, 2013 to Jan 13, 2014. - [Ridiculous Cab Driver Calendars](https://www.trendhunter.com/trends/taxi-driver-calendar): Celebrate Every Month with Your Taxi Driver Calendar (Category: Social Good) Implication: Innovative photography techniques and concepts for unique calendar designs. - [Skyscraper-Killed Bird Portraits](https://www.trendhunter.com/trends/lights-out-baltimore-downtown-fatalities): 'Lights Out Baltimore, Downtown Fatalities' is Heartbreaking (Category: Social Good) Implication: Opportunity to create bird-friendly lighting solutions that reduce bird collisions in urban environments. - [Lip-Locking Protest Editorials](https://www.trendhunter.com/trends/gentlemen-against-homophobia): The German Issue of GQ Features Gentlemen Against Homophobia (Category: Fashion) Implication: Publishing companies can market to a wider audience and spark conversation by featuring LGBTQ+ campaigns in their magazine. - [Profound Polar Bear Portraiture](https://www.trendhunter.com/trends/swimming-polar-bear): Paul Souders Captures Swimming Polar Bears in His Wildlife Series (Category: Fashion) Implication: As the demand for high-quality wildlife photography increases, photography businesses have the potential to specialize in this area, offering unique and stunning photographs. - [Collaborative Charity Art](https://www.trendhunter.com/trends/typhoon-haiyan): Over 75 ArtistsCome Together Through Paddle8 for Hurricane Haiyan (Category: Social Good) Implication: Art auction houses, both physical and online, can capitalize on the trend of charitable art auctions by creating platforms specifically designated for such initiatives. - [Garbage-Gathering Photography](https://www.trendhunter.com/trends/literatti-movement): The Literatti Movement Puts a Spotlight on Cleaning the Environment (Category: Social Good) Implication: The Environmental Services industry can explore partnering with the Literatti movement to offer garbage collection tools, resources, and support to individuals who are passionate… ## Recent trend clusters - 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