# Artistic Equality LGBT community members are incorporated into art and marketing without shame. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 30, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/artistic-equality ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Artistic Equality trend? **Artistic Equality:** Evolving the notion of sexual preference in society, artists and brands are incorporating members of the LGBT community without explanation for a more passive, accepting form of activism. By not acknowledging the perceived difference between gay and straight, brands and artists are reinforcing a 21st century aesthetic that's less about equality and more about normality for a relaxed attitude that grabs attention for being 'normal.' ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 3, 2013 to Jan 31, 2014 - Published: Jan 30, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Artistic Equality trend ### Inclusive Marketing Brands are incorporating members of the LGBT community without explanation for a more passive, accepting form of activism, reinforcing a 21st century aesthetic that's less about equality and more about normality. ### Highlighting LGBT Characters in Entertainment Comics, photography, and editorial shoots are celebrating the acceptance of all sexual orientations through LGBT characterthemes, aiming to create more inclusive and positive representation of the community. ### Fashion Industry Acceptance & Inclusion Fashion brands and campaigns are turning over a new leaf by featuring transgender models, promoting an image of inclusion for all genders, and showing transparency by donating to associated LGBT organizations. ## What the Artistic Equality trend means for industry ### For Marketing and Advertising Brands need to adapt a more inclusive marketing approach to appeal to diverse consumer demographics and promote acceptance for marginalized communities. ### For Entertainment and Media The entertainment industry needs to provide more positive and representative LGBT characters, including visibility in comics, photography, and editorial shoots, to promote inclusivity and diversity. ### For Fashion and Retail Fashion companies and campaigns should feature and celebrate individuals from all backgrounds and gender identities and be transparent in promoting acceptance and donating to LGBT organizations. ## Trend signals for Artistic Equality Trend score 4.7 out of 10, from popularity 60%, activity 74%, freshness 8%. - Popularity: 60% - Activity: 74% - Freshness: 8% ## Examples of the Artistic Equality trend 5 featured examples from Apr 3, 2013 to Jan 31, 2014. - [LGBT Comic Book Characters](https://www.trendhunter.com/trends/lgbt-comic-characters): Archie Comics' Character Kevin Got His First Kiss (Category: Pop Culture) Implication: Expanding the niche market of LGBT comics and graphic novels will demand innovation by comic publishers and printers alike; new marketing strategies, subject matters, and characte… - [LGBT-Friendly Fashion Ads](https://www.trendhunter.com/trends/barneys-spring-2014): The Barneys Spring 2014 Campaign Stars 17 Transgender Models (Category: Social Good) Implication: The industry has an opportunity to expand its offerings and increase revenue by developing and marketing inclusive clothing lines for transgender individuals. - [Gay Community Portraits](https://www.trendhunter.com/trends/the-outliers): The Outliers by Elle Perez Captures Hard-Hitting and Honest Images (Category: Fashion) Implication: Disruptive innovation opportunity: Integrating AI and machine learning technologies into photo editing software to automate repetitive tasks and enhance image quality. - [Inspiring LGBT Nature Portraits](https://www.trendhunter.com/trends/lorenzo-triburgo): Photography by Lorenzo Triburgo is an Unforgettable Tribute (Category: Art & Design) Implication: Opportunity for disruptive innovation: Integrate emerging technologies in photography equipment and software to enhance the art form. - [Fierce LGBT-Celebrating Editorials](https://www.trendhunter.com/trends/gay-pride): 'The Streets of San Francisco' Celebrates the City's Gay Pride (Category: Fashion) Implication: Fashion brands can tap into the growing demand for gender inclusive clothing. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)