# Idolized Aging The marks of age become badges of honor to wear with pride. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 1, 2011, updated Mar 9, 2011 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artistic-aging ## Key Figures - Trend score: 5.5/10 - Evidence articles: 9 ## What is the Idolized Aging trend? **Idolized Aging:** No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle. ## At a Glance - Evidence: 9 featured examples - Articles from: Dec 9, 2009 to Feb 21, 2011 - Published: Mar 1, 2011 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Top markets: North America, Europe ## Themes within the Idolized Aging trend ### Age Admiration Aging is no longer a battle to be fought, but a beauty to be admired and revered. This trend is leading to a shift in consumer attitude, where aging is looked forward to instead of being fought against. ### Active Aging The Peter Zander 'Seniors' photography series focuses on an active life after retirement. This trend of showcasing the elderly engaging in various physical activities poses a challenge to public perception that older people are inactive. ### Granny Glam The 'Granny Glam' pictorials captured by Anna Skladmann demonstrate that confidence is the key to looking sexy at any age. This trend celebrates the beauty of people of all ages, particularly older models who exude self-assurance and style. ## What the Idolized Aging trend means for industry ### For Fashion & Beauty Industry The age admiration trend is disrupting the fashion and beauty industry, with more positive attention being given to older models and their unique beauty. ### For Consumer Goods Industry Active aging trend is providing opportunities for companies in the consumer goods industry to create products that cater to an older, active market segment, such as fitness equipment and health supplements. ### For Photography Industry The granny glam trend is disrupting the photography industry, demanding for more inclusive representation of people of all ages as models in photoshoots. ## Trend signals for Idolized Aging Trend score 5.5 out of 10, from popularity 71%, activity 87%, freshness 8%. - Popularity: 71% - Activity: 87% - Freshness: 8% ## Examples of the Idolized Aging trend 9 featured examples from Dec 9, 2009 to Feb 21, 2011. - [Bizarre Neighborhood Prints](https://www.trendhunter.com/trends/people-of-da-hood): 'People of Da Hood' Features Badass Gangster Grandmas (Category: Pop Culture) Implication: The photography industry could embrace the trend of capturing bizarre neighborhood moments and use it as a platform for creative expression and community engagement. - [Granny Glam Pictorials](https://www.trendhunter.com/trends/anna-skladmann): Anna Skladmann Shoots Sizzling Portraitures of People of All Ages (Category: Life-Stages) Implication: Fashion industry leaders could disrupt their industry by hiring models of all ages and sizes. - [Bare Elderly Islanders](https://www.trendhunter.com/trends/florida-calendar-girls): Florida Calendar Girls Expose Breasts for an Eco Cause (Category: Naughty) Implication: Environmental organizations can explore disruptive innovation opportunities by utilizing unconventional and attention-grabbing methods, like the 'Women Sustaining the Earth' calen… - [Senior Citizen Portraiture](https://www.trendhunter.com/trends/marc-gabay): Marc Gabay Photographs Experienced Individuals (Category: Art & Design) Implication: Creating personalized photo shoots for the elderly can promote inclusivity and diversity in the industry. - [Artistic Elderly Extremities](https://www.trendhunter.com/trends/algo-hands-of-an-artist): The Algo 'Hands of an Artist' Series Shows Wrinkled Paws (Category: Life-Stages) Implication: Photography professionals can offer artistic portrait sessions for the elderly, create stock photos of elderly hands for businesses, or even create a photo exhibition that showcas… - [Eccentric Eldertography](https://www.trendhunter.com/trends/jean-francois-aloisi): Jean-Francois Aloisi Sees Beauty in Age (Category: Fashion) Implication: There is an opportunity for photographers to specialize in capturing the beauty of aging through unconventional photography. - [Active Aging Photoshoots](https://www.trendhunter.com/trends/peter-zander-seniors): The Peter Zander 'Seniors' Series is Full of Life (Category: Lifestyle) Implication: Photographers can cater to the growing demand for inclusive and age-diverse photo shoots that showcase vibrant and active seniors. - [Collaged Graffiti Art](https://www.trendhunter.com/trends/pedro-matos): Pedro Matos Paints the Wrinkled and Wise (Category: Life-Stages) Implication: Opportunity for artists and designers to incorporate mixed-media techniques into their work, pushing creative boundaries. - [Style-Stalked Seniors](https://www.trendhunter.com/trends/most-fashionable-town-sicily): Sicily is the Most Fashionable Town in this Charming Video (Category: Life-Stages) Implication: Opportunities for fashion brands to cater to the style preferences of senior citizens and promote inclusivity. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)