# Artisinal Pet Branding Pet products are adopting the same charming look as upscale goods. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 3, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisinal-pet-branding ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Artisinal Pet Branding trend? **Artisinal Pet Branding:** Nostalgia-inspired branding seems to enchant the image-conscience consumer, and the same approach is being used to attract pet owners. Unique from big brand packaging and with a huge attention to detail, this approach to branding establishes more trust with consumers, as it references a more wholesome time of years passed and promises higher quality for cuddly companions. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 13, 2010 to May 5, 2013 - Published: Jun 3, 2013 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Artisinal Pet Branding trend ### Nostalgia-Inspired Branding Brands can capitalize on consumer nostalgia by using unique, attention-grabbing packaging with a focus on detail and higher product quality. ### Eco-Friendly Packaging Using fully recyclable materials and incorporating features like molded paper pulp frames can make pet food packaging more user-friendly and sustainable, leading to significant business opportunities. ### Organic Pet Food As more pet owners look for safe, healthy pet food options, organic, handmade pet food companies can capture the market by using natural, high-quality ingredients to create healthy, organic dog treats. ## What the Artisinal Pet Branding trend means for industry ### For Pet Food and Pet Product Industry Companies in the pet food and pet product industry can use nostalgia-inspired branding, eco-friendly packaging, and organic, natural ingredients to create healthy and trustworthy products for pet owners. ### For Sustainability Industry The sustainability industry can work with pet food companies to create more eco-friendly packaging options for pet products that are both user-friendly and sustainable. ### For Organic Food Industry The organic food industry can inspire organic, handmade pet food companies to create dog treats using natural, high-quality ingredients for customers demanding safer and healthier options for their pets. ## Trend signals for Artisinal Pet Branding Trend score 3.3 out of 10, from popularity 42%, activity 50%, freshness 8%. - Popularity: 42% - Activity: 50% - Freshness: 8% ## Examples of the Artisinal Pet Branding trend 6 featured examples from Aug 13, 2010 to May 5, 2013. - [Cardboard-Framed Branding](https://www.trendhunter.com/trends/purina-one-smartblend-packaging): Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient (Category: Eco) Implication: The pet food industry can adopt molded paper pulp frames and easy pouring designs to enhance packaging efficiency and customer satisfaction. - [Fetching Pet Food Branding](https://www.trendhunter.com/trends/fish-bird-dog-cat-packaging): Fish, Bird, Dog & Cat Packaging is Pussycat-Approved (Category: Eco) Implication: Revamping the current packaging options to align with the latest demand for attractive and eco-friendly packaging alternatives. - [Mousy Pet Food Marketing](https://www.trendhunter.com/trends/cats-lunch-packaging): Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper (Category: Lifestyle) Implication: The packaging design and nutritional claims of Cat's Lunch represents a disruptive innovation opportunity in the pet food industry. - [Foldable Pet Food Dishes](https://www.trendhunter.com/trends/slurpabowls): These Pocketable 'Slurpabowls' Can be Brought on Walks (Category: Eco) Implication: The pet products industry has the opportunity to capitalize on pet owners' desire for on-the-go and eco-friendly pet accessories, such as the Slurpabowl. - [Adorable Pet Food Packaging](https://www.trendhunter.com/trends/katz-menu): The Katz Menu Features Different Types of Cats (Category: Marketing) Implication: Manufacturers of pet food can create more innovative packaging options to differentiate their products from competitors. - [Canine-Focused Ice Cream](https://www.trendhunter.com/trends/cream-for-dogs): Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too (Category: Lifestyle) Implication: The pet food industry should explore incorporating more organic and natural ingredients in their products to meet the demand for healthier pet treats. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Easy-Clean Water Bottles](https://www.trendhunter.com/trends/easy-clean-water-bottles) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)