# Premiumized Protein Meat & seafood products receive a premium redesign with crafted packaging. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 20, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisanal-meat ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Premiumized Protein trend? **Premiumized Protein:** As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and seafood a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 9, 2015 to Sep 14, 2016 - Published: Jun 20, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Premiumized Protein trend ### Transparent Packaging Using transparent packaging to convey greater transparency and organic roots, while also providing a more traditional and wholesome aesthetic to goods. ### Premiumization of Food Products The use of local heritage, handcrafted imagery and minimalist packaging to elevate meat, seafood products and deli meats and establish them as artisanal and trustworthy premium products. ### Single Serve Portion-Controlled Meals Packaging innovative seafood products like individually frozen fish fillets that use portion-controlled meals to appeal to busy consumers and emphasize sustainability. ## What the Premiumized Protein trend means for industry ### For Food and Beverage Industry The food and beverage industry can incorporate innovative packaging concepts like transparent packaging, minimalist and traditional branding and portion-controlled meals to create premium brands and appeal to conscious consumers. ### For Sustainability Industry The sustainability industry can work with brands to incorporate sustainable practices and emphasize sustainability in their packaging designs for seafood and other food products. ### For Packaging Industry The packaging industry can develop innovative packaging concepts like transparent packaging and portion-controlled meals to cater to the evolving needs of the food and beverage industry and meet consumer expectations. ## Workshop question What message does your branding convey to the most premium members of your target demographic? ## Trend signals for Premiumized Protein Trend score 2.8 out of 10, from popularity 30%, activity 45%, freshness 8%. - Popularity: 30% - Activity: 45% - Freshness: 8% ## Examples of the Premiumized Protein trend 6 featured examples from Jan 9, 2015 to Sep 14, 2016. - [Artisan Deli Meat Branding](https://www.trendhunter.com/trends/deli-meat-branding): This Example of Deli Meat Branding Hails from Ireland (Category: Lifestyle) Implication: The deli meat industry can utilize innovative packaging and branding strategies to stand out and appeal to the evolving tastes of modern consumers. - [Individually Frozen Fillets](https://www.trendhunter.com/trends/fish-fillets): Fishpeople's Single-Serve Fish Fillets Make Portion-Controlled Meals (Category: Lifestyle) Implication: The sustainable fishing practices utilized by Fishpeople will push the seafood industry towards more environmentally friendly practices and supply chains. - [Paleo Meal Kit Boxes](https://www.trendhunter.com/trends/ape-man-foods): These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly (Category: Lifestyle) Implication: Food companies can explore the development of paleo and vegan-friendly meal kits to tap into the health-conscious consumer market. - [Bare Bound Branding](https://www.trendhunter.com/trends/string-meat-packaging): String Meat Packaging Minimizes Waste and Communicates Authentic Taste (Category: Eco) Implication: Companies can explore minimalistic packaging trends to highlight the authenticity of their products, ultimately enhancing consumer experience. - [Bold Australian Sausage Packaging](https://www.trendhunter.com/trends/hunsa-smallgoods): Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages (Category: Lifestyle) Implication: Innovative packaging solutions for food brands to enhance the visual appeal and quality representation of their products. - [Dapper Seafood Packaging](https://www.trendhunter.com/trends/fish-packaging-design): This Fish Packaging Design Aims to Meld Tradition with Modernity (Category: Lifestyle) Implication: This industry can explore innovative ways to merge traditional and modern elements in packaging designs to enhance brand image and attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)