# Artisanal Jerky Small-batch, premium meat jerky products elevate a once indulgent snack. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 25, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisanal-jerky ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Artisanal Jerky trend? **Artisanal Jerky:** Independent meat jerky brands are emerging with a view to elevating a snacking option once seen as unhealthy to one of a refined, artisanal nature. Prioritizing features such as grass-fed cultivation and a lack of preservatives or antibiotics, these brands use a variety of avenues that align with new consumer ideals to signify high-quality. This shift highlights the interest in seeing traditionally indulgent snacks reimagined through small-batch production and transparent cultivation processes that denote value and status. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 31, 2016 to Nov 28, 2017 - Published: Jan 25, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Artisanal Jerky trend ### Artisanal Jerky Independent meat jerky brands are emerging with a view to elevating a snacking option once seen as unhealthy to one of a refined, artisanal nature. ### Protein-rich portable snacks Manufacturers are revisiting the way they produce and market these preserved meat snacks to appeal to consumers who are looking for quick sources of protein on the go. ### Premium, exotic meat snacks There is a growing consumer interest in high-protein meat snacks that is seeing many seek out creations from artisans that are different from what you'll find at the local convenience store. ## What the Artisanal Jerky trend means for industry ### For Food Manufacturing Companies can invest in the production of high-quality, artisanal meat snacks with superior flavor profiles and nutritional value. ### For E-commerce Online retailers can provide consumers with easy access to artisanal meat snacks that can cater to specific dietary needs and preferences. ### For Exotic Meats Entrepreneurs can take advantage of interest in meat-based snacks made with exotic meats to launch products that cater to different tastes and cultural preferences. ## Workshop question How can you become a catalyst in consumer wellness goals by reimagining long-favored snack products in a way that champions artisanal curation? ## Trend signals for Artisanal Jerky Trend score 2.6 out of 10, from popularity 27%, activity 43%, freshness 8%. - Popularity: 27% - Activity: 43% - Freshness: 8% ## Examples of the Artisanal Jerky trend 5 featured examples from Oct 31, 2016 to Nov 28, 2017. - [Flavorful Meat-Only Snacks](https://www.trendhunter.com/trends/meatcrafters-skinny-salamis): The MeatCrafters Skinny Salamis are Free of Carbs and Sugar (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Explore the meat snack segment within the snack food industry and disrupt it with carb-free and protein-rich offerings. - [Natural Meat Strip Snacks](https://www.trendhunter.com/trends/lorissas-kitchen): Lorissa's Kitchen Makes Clean Beef, Pork and Chicken Snacks (Category: Lifestyle) Implication: Innovation opportunities for creating new and improved meat snacks with an emphasis on health, gourmet flavors, and packaging. - [Jerky-Based Snack Bars](https://www.trendhunter.com/trends/bar-form): KRAVE Jerky Now Comes in a Bar Form for Easy On-the-Go Snacking (Category: Lifestyle) Implication: The food and beverage industry can harness the trend of protein-rich snacks by creating new innovative products like jerky-based bars. - [Artisan Meat-Packed Gift Boxes](https://www.trendhunter.com/trends/exotic-meats-crate): The Exotic Meats Crate is Filled with Tasty, Salty Snacks (Category: Lifestyle) Implication: The food and beverage industry can explore innovative production techniques and flavor combinations to meet the demand for high-protein meat snacks. - [Boozy Artisan Meat Snacks](https://www.trendhunter.com/trends/maple-bourbon-churro): The Three Jerks Filet Mignon Maple Bourbon Churro Jerky is Savory (Category: Lifestyle) Implication: As the popularity of meat snacks continues to rise, brands can differentiate themselves by offering premium, gourmet options with unique flavors and packaging. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)