# Refreshed Indulgence Comfort food becomes an unlikely source of fresh flavor and nutrition. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisanal-indulgence ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Refreshed Indulgence trend? **Refreshed Indulgence:** Greater emphasis on health and wellness has caused consumers to become more conscious about consumption. Instead of ordering their favorite comfort foods, such as pizza, consumers are turning to at-home alternatives that feature fresh, garden-variety ingredients. This shift speaks to to a dual consumer desire for both artisanal goods and a healthy diet. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 5 to Aug 25, 2015 - Published: May 12, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Refreshed Indulgence trend ### Healthy Comfort Food Consumer preferences for healthy food have led to the creation of comfort food recipes that incorporate fresh and plant-based ingredients. ### Artisanal Home Cooking Consumers are turning to homemade cooking, leading to the creation of at-home alternatives that feature fresh, garden-variety ingredients. ### Creative Pizza Recipes Chefs and home cooks are coming up with unconventional and healthy pizza recipes that incorporate unique ingredients and flavors. ## What the Refreshed Indulgence trend means for industry ### For Food and Beverage By incorporating fresh and healthy ingredients into their products, food and beverage companies can cater to consumers' demand for wellness. ### For Home Cooking Tools As more consumers are cooking at home, companies can develop innovative cooking tools and gadgets that make it easier and more efficient to prepare healthy homemade meals. ### For Fitness and Wellness With a growing interest in healthy eating and wellness, fitness and wellness companies can develop products and services that support healthy lifestyles, such as meal prep kits and healthy menus. ## Workshop question What are two competing desires your consumer has? How could you help them attain the "best of both worlds"? ## Trend signals for Refreshed Indulgence Trend score 3.5 out of 10, from popularity 54%, activity 44%, freshness 8%. - Popularity: 54% - Activity: 44% - Freshness: 8% ## Examples of the Refreshed Indulgence trend 5 featured examples from Mar 5 to Aug 25, 2015. - [DIY Watermelon Pizza](https://www.trendhunter.com/trends/watermelon-pizza): This Fruit-Infused Watermelon Pizza is a Satisfyingly Healthy Treat (Category: Lifestyle) Implication: The food and beverage industry can create and market fruit-infused desserts like watermelon pizza. - [Breakfast Pizza Pies](https://www.trendhunter.com/trends/protein-pizza): This Protein Pizza Recipe is Infused With Fresh Eggs and Tomatoes (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the pizza industry through new recipes and ingredient choices. - [Broccoli Pesto Pizzas](https://www.trendhunter.com/trends/pesta-pizza): This Homemade Pizza Replaces Tomatoes for a Rich Green Veggie Sauce (Category: Lifestyle) Implication: Food and beverage companies can explore creating unique pizza flavors with vegetable-based sauces and toppings. - [Grilled Melon Pizzas](https://www.trendhunter.com/trends/national-grilling-month): Kick Off National Grilling Month with This Reinvented Fruity Barbeque Pizza (Category: Lifestyle) Implication: The food and beverage industry can explore and market grilled fruit as a healthy and flavorful option for barbecue enthusiasts. - [Purple Pizza Recipes](https://www.trendhunter.com/trends/beetroot-recipe): This Healthy Beetroot Recipe From Fork to Belly Features a Dark Red Crust (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of colorful and healthy ingredients like beetroot to create innovative products and recipes. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)