# Artisanal Education Consumers seek out niche workshops to gain artisan-level knowledge. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 22, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisanal-education ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Artisanal Education trend? **Artisanal Education:** In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 28 to Dec 7, 2015 - Published: Jun 22, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Artisanal Education trend ### Hands-On Workshops Consumers seek to gain expert-level knowledge in personal areas of interest through artisan-led workshops and experiences that explore culinary and beverage innovations. ### Maker Movement Brands serve as catalysts in helping consumers achieve personal goals and self-educational pursuits by offering hands-on workshops and experiences. ### Social Dining The rise of social media and maker culture has led to a movement to return to a more social culture of dining, where foodies recognize that a perfect meal should be presented and shared. ## What the Artisanal Education trend means for industry ### For Food and Beverage Business professionals can explore new hands-on workshop and experiential foodie event opportunities to expand their brand offerings, gaining customer loyalty and elevate culinary creativity. ### For Craft and Artisanal Industry Brands can offer maker workshops to get customers to make their own products and harness the skill of local artisans to provide unique products for their consumers. ### For Alcohol Industry Craft beer and distilling workshops, as well as unique alcohol experiences, offer customers the opportunity to explore new taste profiles and stand out from their competition by offering unique and personalized drinks. ## Workshop question How is your brand contributing to the consumer desire for non-traditional educational ventures? ## Trend signals for Artisanal Education Trend score 2.9 out of 10, from popularity 39%, activity 39%, freshness 8%. - Popularity: 39% - Activity: 39% - Freshness: 8% ## Examples of the Artisanal Education trend 6 featured examples from Apr 28 to Dec 7, 2015. - [Experiential Foodie Events](https://www.trendhunter.com/trends/try-my-kitchen): 'Try My Kitchen' Offers Cooking Classes, Group Dinners and Hosted Meals (Category: Lifestyle) Implication: Hotels and restaurants can capitalize on the trend by offering experiential dining options and hosting food events. - [Craft Chocolate Retailers](https://www.trendhunter.com/trends/minimal-chocolate): Minimal Chocolate's Store Takes Treats from Bean to Bar (Category: Lifestyle) Implication: Craft chocolate retailers are finding disruptive innovation opportunities by offering workshops and educational experiences for consumers. - [Human Tear Cocktails](https://www.trendhunter.com/trends/bitter-tears): The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears (Category: Lifestyle) Implication: The hospitality industry has the opportunity to create unique, personalized and memorable experiences for guests through workshops that teach them how to create their own drinks… - [Beer Brewing Workshops](https://www.trendhunter.com/trends/learn-about-homebrewing): These Events Give Consumers an Opportunity to Learn About Homebrewing (Category: Marketing) Implication: Retailers that offer homebrewing workshops and classes will attract more customers interested in DIY brewing - [Craft Beer Workshops](https://www.trendhunter.com/trends/beerology): Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage (Category: Lifestyle) Implication: As consumer interest grows, beer consulting businesses can expand their offerings and find ways to differentiate themselves by offering unique education and experiences around cra… - [Java-Roasting Workshops](https://www.trendhunter.com/trends/coffee-education): The Topeca Coffee Education & Training Lab Enlightens All Enthusiasts (Category: Marketing) Implication: Coffee companies have the opportunity to expand their offerings by providing coffee education programs, offering customization options, and developing specialized training program… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)