# Artisanal Eatery QSR turns to upscale ingredients to entice discerning consumers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jan 12, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisanal-eatery ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Artisanal Eatery trend? **Artisanal Eatery:** Leveraging the knowledge that younger demographics are seeking aspirational lifestyles they can share on social streams, QSR is shifting towards a focus on quality, updating menus with the infusion of artisanal ingredients. Always on the lookout for new flavor experiences, Millennial Foodies in particular are drawn to revamped menus at familiar dining establishments, appreciating the feel-good notion of more upscale ingredients that have an authentic, homemade aesthetic. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 10, 2015 to Dec 19, 2016 - Published: Jan 12, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Artisanal Eatery trend ### Artisanal Ingredients in QSR QSRs are updating their menus to focus on quality with the infusion of artisanal ingredients to attract younger demographics seeking aspirational lifestyles ### Chef-Driven Ice Creameries Artisanal ice cream companies are serving up creative flavor combinations using unexpected ingredients to create an elevated ice cream experience. ### Old-School Eateries with a Modern Twist Old-school establishments are updating their traditional family recipes using creative ingredients to come up with unique flavors which sets them apart. ## What the Artisanal Eatery trend means for industry ### For Fast Food QSRs have a lot of potential for using artisanal ingredients in their menus to capture a new audiences. ### For Food Trucks Modernizing traditional food trucks that reflect the quality of gourmet food offered can mesh well with the growing demand for high-quality and healthy foods among fast food restaurant patrons. ### For Restaurant & Hospitality Artisanal ingredients and flavor combinations can be elevated even further by innovative and experimental ice cream and donut shops which can be a great addition to the hospitality industry. ## Workshop question What is the least social media-friendly aspect of your brand? How could you change that into something shareable? ## Trend signals for Artisanal Eatery Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 8%. - Popularity: 55% - Activity: 54% - Freshness: 8% ## Examples of the Artisanal Eatery trend 5 featured examples from Nov 10, 2015 to Dec 19, 2016. - [Chef-Driven Ice Creameries](https://www.trendhunter.com/trends/salt-straw): 'Salt & Straw' Brings Artisanal Ice Cream to Los Angeles (Category: Lifestyle) Implication: The ice cream industry can enhance their offerings with innovative and artisanal flavors. - [Artisanal Hot Dog Stands](https://www.trendhunter.com/trends/hot-dog-stand): arquimaña Modernized Traditional Hot Dog Stands for More Efficiency (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative concepts and flavors to the growing food truck industry. - [Old-School Donut Shops](https://www.trendhunter.com/trends/firecakes-donuts): Chicago's 'Firecakes Donuts' Serves Up Delicious Donuts for Takeout (Category: Lifestyle) Implication: Exploring new flavor combinations and artisanal techniques in the donut industry. - [Artisanal-Style Fast Food](https://www.trendhunter.com/trends/dq-bakes): DQ Created the New Line of Food DQ Bakes for Its 75th Anniversary (Category: Lifestyle) Implication: Disruptive innovation opportunity: Fast food chains can differentiate themselves by offering unique and artisanal-style food options. - [Artisanal Funnel Cake Menus](https://www.trendhunter.com/trends/funnel-cake-menu): FunnelDelicious Offers Indulgent and Healthy Dessert Options (Category: Lifestyle) Implication: Restaurants can capitalize on the popularity of artisanal dessert menus to attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)