# Artisanal Care Shoe care has become a subculture in its own right. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 15, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisanal-care ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Artisanal Care trend? **Artisanal Care:** With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 26, 2016 to May 3, 2017 - Published: Nov 15, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Artisanal Care trend ### Artisanal Shoe Care Shoe care has become a subculture in its own right emphasizing the importance of individualism and self-expression in everyday life. ### Branded and co-branded shoe care products Companies are implementing branding strategy in shoe care products indicating a larger shift in sales and marketing to target unique customer groups. ### Professional sneaker-cleaning services Consumers are investing in post-purchase maintenance services to protect their sneakers' quality and longevity. ## What the Artisanal Care trend means for industry ### For Retail Retail professionals can capitalize on the rise of artisanal shoe care products and the demand for branded and co-branded shoe care products. ### For Fashion Fashion professionals can keep up with the rise of sneaker culture and its related trends including the growth of professional sneaker cleaning shops. ### For Consumer Goods Consumer goods professionals can incorporate the ideals of individualism and sustainability to cater to customers investing in post-purchase maintenance services and in-home care kits. ## Workshop question How can your brand create a lifestyle-based motivation to sell its products/services? ## Trend signals for Artisanal Care Trend score 3.0 out of 10, from popularity 38%, activity 43%, freshness 8%. - Popularity: 38% - Activity: 43% - Freshness: 8% ## Examples of the Artisanal Care trend 5 featured examples from Jan 26, 2016 to May 3, 2017. - [Sneaker-Cleaning Shops](https://www.trendhunter.com/trends/sneaker-cleaning): The Jason Markk Store in NYC Specializes in Professional Shoe Cleaning (Category: Fashion) Implication: Retail industries can benefit from offering specialized shoe care services as a complementary service to attract customers. - [Minimalist Shoe Care Kits](https://www.trendhunter.com/trends/shoe-care-set): Tangent's Shoe Care Set Includes Essentials for Brushing and Polishing (Category: Fashion) Implication: Potential for footwear companies to enhance their product offerings by including complementary shoe care kits that align with the rise of the minimalist movement and cater to cons… - [Artisanal Sneaker-Cleaning Packs](https://www.trendhunter.com/trends/shoe-care-kit): This Men's Society Shoe Care Kit Features a Handy Cleaning Guide (Category: Fashion) Implication: The rise in premium shoe care kits and increased consumer focus on sneaker maintenance presents an opportunity for companies in the footwear care products industry to create innov… - [Co-Branded Sneaker Cleaners](https://www.trendhunter.com/trends/jason-markk): Patta and Jason Markk Teamed Up for an All-Black Cleaning Kit (Category: Fashion) Implication: Retailers can explore strategic partnerships and co-branded releases to attract sneaker enthusiasts. - [Album-Honoring Cleaning Kits](https://www.trendhunter.com/trends/donuts-album): The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album (Category: Art & Design) Implication: Disruptive innovation opportunities can be explored in the shoe care industry by developing specialized cleaning kits that target specific customer preferences and collaborations… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)