# Artisanal Beef Revolution Consumers embrace a new world of artisanal beef. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisanal-beef-revolution ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Artisanal Beef Revolution trend? **Artisanal Beef Revolution:** With many health-conscious consumers treating red meat as an indulgence with consumption limited to a few meals a week, a variety of independent brands are stepping up to offer an elevated butcher experience that also falls in line with the progression toward a mainstream artisanal food culture. This shift highlights the expectation of an authentic food shopping experience in order to denote high quality, as well as suggesting considerable consumer interest in both sustainable food solutions. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 31, 2016 to Jan 10, 2017 - Published: Feb 1, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Artisanal Beef Revolution trend ### Artisanal Meat Butcheries Independent butcher shops are offering an elevated and authentic artisanal food shopping experience that also falls in line with the demand for sustainable food solutions. ### Halal Meat Butcheries The increasing demand for halal food products has spurred the growth of specialty halal butcher shops catering to the needs of halal customers. ### Celebrity Chef Craft Meat Shops Celebrity and renowned chefs are opening craft meat shops that work directly with ranchers and purveyors to offer sustainably and ethically raised whole animals. ## What the Artisanal Beef Revolution trend means for industry ### For Food Retail Businesses that want to cater to the growing demand for natural, authentic, artisanal and halal meat markets must improve their food production processes or invest in acquisition of certified meat suppliers to meet a more diverse market demand. ### For Restaurant Restaurants can incorporate these types of artisanal, halal or craft meat butcher shops sourced and create marketing strategies to attract customers who value quality over bargain basement prices. ### For Ethical Food Sourcing It is becoming increasingly important to find more humane, sustainable and ethical farming practices, and to provide consumers with full transparency of the source of ingredients, ensuring that the products for sale are better for themselves and the planet. ## Workshop question What elements of your offerings could be premiumized to emphasize quality to discerning consumers? ## Trend signals for Artisanal Beef Revolution Trend score 3.7 out of 10, from popularity 48%, activity 55%, freshness 8%. - Popularity: 48% - Activity: 55% - Freshness: 8% ## Examples of the Artisanal Beef Revolution trend 5 featured examples from Aug 31, 2016 to Jan 10, 2017. - [Celebrity Chef Butcher Shops](https://www.trendhunter.com/trends/gwen-butcher): 'Gwen Butcher' is a New Shop from Hollywood Chef Curtis Stone (Category: Lifestyle) Implication: Restaurants can explore partnerships with craft meat shops like Gwen Butcher to feature their sustainably sourced meat products on their menus. - [Contemporary Family Butcher Shops](https://www.trendhunter.com/trends/provenance-butcher): 'Provenance Butcher' is Bringing Artisan Meats to Lons (Category: Lifestyle) Implication: The artisan butcher trend offers disruptive innovation opportunities in the meat industry, focusing on sustainable sourcing practices and premium meat products. - [Sustainable Craft Butcher Shops](https://www.trendhunter.com/trends/red-hog): Louisville's 'Red Hog' Sells Humanely Raised Meats (Category: Lifestyle) Implication: Disruptive innovation opportunity for traditional butcher shops to adopt sustainable and ethical practices. - [Halal Butcher Shops](https://www.trendhunter.com/trends/master-butcher-of-kensington): The Master Butcher of Kensington Specializes in Halal Meat and Poultry (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing demand for halal products by offering more options for halal meat and poultry. - [Whole-Animal Butcher Shops](https://www.trendhunter.com/trends/wholeanimal-butcher): Star Chef April Bloomfield is Set to Open a High-End Butcher Shop (Category: Business) Implication: Opportunity for retailers to expand their offerings by opening gourmet butcher shops. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)