# Artisanal Authenticity The young urbanite, craving luxury and transparency, shifts to the startup. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 21, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisanal-authenticity ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Artisanal Authenticity trend? **Artisanal Authenticity:** A growing preference for authenticity meshed with exclusivity is supporting the more niche, artisan brand over the conglomerate. Packaging designs that have a bespoke feel and have enhanced product description satiate craving for trustworthiness. This also works to create an air of exclusivity that’s in-line with urban lifestyles. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 7 to Apr 17, 2014 - Published: Apr 21, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Artisanal Authenticity trend ### Authenticity and exclusivity Consumers are increasingly drawn towards niche, artisanal brands that offer packaging designs with a bespoke feel, enhanced product descriptions and exclusivity, as they crave trustworthiness rooted in authenticity. ### Minimalist packaging designs Many brands are adopting minimalist designs for their packaging, using simple black and white tones or natural-looking materials to convey a classic, elegant and natural aesthetic that appeals to consumers' need for subtlety, refinement and sophistication. ### Retro and vintage design Some brands are taking inspiration from the past to create packaging designs with a retro or vintage feel that evoke a sense of nostalgia, tradition and quality, using materials like wood, string and aged filters to transport customers back in time. ## What the Artisanal Authenticity trend means for industry ### For Food and Beverage Companies in the food and beverage industry can benefit from adopting packaging designs that focus on authenticity, exclusivity, minimization or retro design to provide a unique, upscale and memorable buying experience for customers. ### For Luxury Goods Luxury goods businesses can harness the power of niche branding, bespoke packaging, minimalist designs and vintage themes to convey a sense of high-quality, exclusivity and refinement, appealing to discerning customers who seek the finer things in life. ### For E-commerce E-commerce companies can leverage packaging designs that incorporate authenticity, exclusivity, minimalism or retro design to enhance their visual brand identity, reinforce customer loyalty, encourage repeat purchases and foster a positive e-commerce experience. ## Trend signals for Artisanal Authenticity Trend score 4.4 out of 10, from popularity 61%, activity 64%, freshness 8%. - Popularity: 61% - Activity: 64% - Freshness: 8% ## Examples of the Artisanal Authenticity trend 6 featured examples from Feb 7 to Apr 17, 2014. - [Minimalist Olive Oil Packaging](https://www.trendhunter.com/trends/virgin-olive-oil): Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis (Category: Lifestyle) Implication: The minimalist olive oil packaging trend presents an opportunity for disruptive innovation in the food and beverage industry, encouraging companies to rethink their packaging to r… - [Towering Treat Cartons](https://www.trendhunter.com/trends/ovvio-cupcakes-packaging): Ovvio Cupcakes Packaging is Structurally Inspired by Honeycomb Forms (Category: Eco) Implication: Innovative packaging designs like that of Ovvio Cupcakes can help businesses in the bakery industry create a unique brand identity and enhance customer experience. - [Logo-Copying Cartons](https://www.trendhunter.com/trends/origin-gin-packaging): Origin Gin Packaging Turns an Emblem into the Box's Opening (Category: Lifestyle) Implication: Innovative packaging and branding opportunities that can set a brand apart from the competition and create a unique drinking experience. - [Bottled Condiment Branding](https://www.trendhunter.com/trends/rota-das-cores-spices-packaging): Rota Das Cores Spices Packaging Looks Like It Has Washed Up on Shore (Category: Lifestyle) Implication: Food and beverage brands can explore transparent packaging and minimalistic branding to enhance product presentation and consumer appeal. - [Retro Wood Packaging](https://www.trendhunter.com/trends/wood-packaging): Greg Ellis Gives an Industrial Feel to TN Fruit Co. (Category: Marketing) Implication: The beverage industry can explore retro-inspired packaging to differentiate their products and evoke nostalgia in consumers. - [Quarter-Century Celebratory Bourbon](https://www.trendhunter.com/trends/bookers-25th-anniversary-bourbon): Booker's 25th Anniversary Bourbon Boasts the Brands History (Category: Lifestyle) Implication: Distillers can create limited edition and high-proof spirits for connoisseurs seeking unique experiences, similar to the Booker's 25th anniversary bourbon. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)