# Experiential Tea Time Tea shops integrate specialty features to offer heightened customization. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 28, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artisan-tea ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Experiential Tea Time trend? **Experiential Tea Time:** Realizing the need to elevate consumer experiences, tea brands are integrating unique specialty features into their retail locations for allure. Offering tailored services and unique tasting environments, brands are seeking to transform typically stuffy conceptions of tea into a more interactive experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 21, 2015 to Dec 22, 2016 - Published: Apr 28, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Tea Time trend ### Experiential Retail Offer tailored services and unique tasting environments to transform traditional conceptions into interactive experiences. ### Third Wave Tea Movement Provide high-quality and flavorful teas that bring back certain tea-drinking traditions, while providing a product for the modern sophisticated palate. ### Tea Bar Revolution Hire knowledgeable tea sommeliers to serve scratch-made drinks by the cup, inspiring customers to visit modern and chic spaces. ## What the Experiential Tea Time trend means for industry ### For Retail Industry Integrate unique and immersive experiences to elevate consumer engagement and loyalty. ### For Food and Beverage Industry Provide high-quality and flavorful beverages that bring back cultural and traditional drinking practices, while catering to modern taste. ### For Hospitality Industry Employ knowledgeable tea sommeliers to craft customized beverage experiences that create a memorable impression for customers. ## Trend signals for Experiential Tea Time Trend score 4.0 out of 10, from popularity 47%, activity 65%, freshness 8%. - Popularity: 47% - Activity: 65% - Freshness: 8% ## Examples of the Experiential Tea Time trend 4 featured examples from Nov 21, 2015 to Dec 22, 2016. - [Tea Shop Art Galleries](https://www.trendhunter.com/trends/usagi): 'Usagi' is a Japanese-Inspired Art and Performance Gallery in Paris (Category: Art & Design) Implication: Innovation opportunity in merging art and technology to offer an engaging and interactive experience for visitors. - [Transformative Tea Bars](https://www.trendhunter.com/trends/plentea): Toronto's 'Plentea' Has Tea Sommeliers on Staff to Craft Custom Beverages (Category: Lifestyle) Implication: Tea retailers can leverage the third wave tea culture by offering specialty tea bars and providing knowledgeable tea sommeliers to curate customized tea experiences for customers. - [Minimalist Tea Boutiques](https://www.trendhunter.com/trends/modern-tea-shop): This Modern Tea Shop is Inspired by Japanese Art (Category: Lifestyle) Implication: The tea industry can take advantage of the rise of minimalist, cultural-driven tea shops to create new and unique tea-drinking experiences for their customers. - [Educational Japanese Tea Shops](https://www.trendhunter.com/trends/tea-shop): This Specialty Tea Shop Offers Meals That Pair Well with Its Teas (Category: Lifestyle) Implication: The specialty tea industry has disruptive innovation opportunities by offering unique and authentic tea-drinking experiences that cater to the modern and sophisticated palate. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)