# Artificial Zeal Energy-boosting products give consumers faux sense of vitality. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 25, 2012, updated Mar 27, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/artificial-zeal ## Key Figures - Trend score: 2.8/10 - Evidence articles: 8 ## What is the Artificial Zeal trend? **Artificial Zeal:** Although Red Bull is still the leader in the energy drink market, many competitors have come to the foreground with their own versions of energy-boosting products in a bid to capture the increasing number of consumers looking for a quick shot of stamina and vitality. The products range from supposed "health-boosting" concoctions that naturally raise energy levels to cosmetic products meant to make one feel instantly refreshed and energized. As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists. ## At a Glance - Evidence: 8 featured examples - Articles from: May 14, 2011 to Jan 2, 2012 - Published: Mar 25, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Artificial Zeal trend ### Energy-Boosting Products As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists. ### Health-Consciousness Businesses that devote their efforts to creating nutrient-rich products will fare well amongst today's consumers. ### Convenience-Packed Nourishment Active Packs packaging contains an assortment of fruit, wraps and nuggets, all cut and prepared for a handy lunch on the go. ## What the Artificial Zeal trend means for industry ### For Food and Beverage There is an opportunity for businesses to tap into the demand for energy-boosting, nutrient-rich and convenient food and beverage products. ### For Packaging There is a need for packaging design that is aesthetically pleasing, functional and can effectively communicate a product's benefits. ### For Personal Care There is a growing demand for personal care products and skincare treatments that offer more than just basic functions and provide energy-boosting, refreshing and revitalizing benefits. ## Trend signals for Artificial Zeal Trend score 2.8 out of 10, from popularity 41%, activity 35%, freshness 8%. - Popularity: 41% - Activity: 35% - Freshness: 8% ## Examples of the Artificial Zeal trend 8 featured examples from May 14, 2011 to Jan 2, 2012. - [PC-Inspired Packaging](https://www.trendhunter.com/trends/reboot-energy-branding): Reboot Energy Branding Turns Tired Bodies Back On (Category: Lifestyle) Implication: The sports nutrition industry can explore chemistry-inspired packaging to differentiate their brands and attract athletes. - [Busy Snack Branding](https://www.trendhunter.com/trends/active-packs-packaging): Active Packs Packaging Alludes to High-Energy Food (Category: Marketing) Implication: Food and beverage companies can take advantage of the trend towards healthy snacking by offering more nutritious snack options. - [Sweet Medication Packaging](https://www.trendhunter.com/trends/antidote-chocolate): Antidote Chocolate Doles Out Tasty Relief One Pill at a Time (Category: Lifestyle) Implication: Opportunities in creating healthier food and beverage products and packaging that promotes functional benefits and wellness. - [Health-Boosting Beverages](https://www.trendhunter.com/trends/crocodile-fresh-fruit-smoothies): Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients (Category: Lifestyle) Implication: Innovating and expanding product offerings with health-boosting beverages to meet the demand for healthier options. - [Wake-Up-Worthy Noms](https://www.trendhunter.com/trends/butterfinger-buzz-bar): The Butterfinger Buzz Bar is Infused with Chocolate Flavor & a Hit of Caffeine (Category: Lifestyle) Implication: Innovation opportunities in creating new, unconventional snack options that cater to different consumer demands. - [Manly Beverage Packaging](https://www.trendhunter.com/trends/energy-drink1): Bear Semen Energy Drink Will Give You a Boost in One Shot (Category: Naughty) Implication: Opportunity for disruptive innovation in reimagining beverage packaging designs to appeal to specific demographic segments. - [Energy Drink Facials](https://www.trendhunter.com/trends/chiefs-energizing-face-wash): Chiefs Energizing Face Wash Wakes You Up (Category: Marketing) Implication: Opportunity to develop energizing skincare products that provide both cleansing and invigorating properties. - [Mood-Boosting Beverages](https://www.trendhunter.com/trends/be-happy-energy-shot): Health Guard's 'Be Happy' Energy Shot Keeps You Going (Category: Lifestyle) Implication: The beverage industry has an opportunity to create new product lines and brands for mood-enhancing and stress-reducing beverages, using natural ingredients and proprietary blends. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)