# Aromatic Cocktail Cocktail presentation is taken to new heights with scent-driven touches. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 4, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aromatic-cocktail ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Aromatic Cocktail trend? **Aromatic Cocktail:** As the demand for multi-sensory experiences continues to drive innovation across the service industry and beyond, envelope-pushing mixologists are designing scent-driven cocktails finished with aromatic botanical extracts that play up flavor notes. This progression highlights the ways in which a desire for more immersive experiences is reshaping expectations of regular consumer encounters. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 3, 2017 - Published: Apr 4, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Aromatic Cocktail trend ### Multi-Sensory Experiences The demand for more immersive experiences is reshaping expectations of regular consumer encounters leading to more multi-sensory experiences. ### Scent-Driven Offerings Scent-driven cocktails, edible cocktail fragrances, and multi-sensory cocktail sprays are some of the offerings aiming to enhance flavor profiles in the market. ### Aromatherapy-Inspired Beverages The introduction of alluring scents and the potential therapeutic benefits of aromatherapy has given rise to the use of fragrant ingredients like lavender in beverages. ## What the Aromatic Cocktail trend means for industry ### For Hospitality Industry Hotels, bars, and restaurants can enhance their guests' experiences by providing multi-sensory cocktail experiences using perfumes and natural ingredients to add edible fragrance to the drinks. ### For Beverage Industry Beverage companies are using scent-driven cocktails and fragrances as an opportunity to create immersive experiences that cater to the evolving demands of consumers. ### For Beauty and Cosmetics Industry Collaborations between the beauty and cocktail industries are leading to the creation of perfume-flavored cocktails and drinks, which are now being served at select bars across the world. ## Workshop question How can you enhance consumer interactions with your offerings through immersive experiences? ## Trend signals for Aromatic Cocktail Trend score 3.5 out of 10, from popularity 56%, activity 40%, freshness 8%. - Popularity: 56% - Activity: 40% - Freshness: 8% ## Examples of the Aromatic Cocktail trend 6 featured examples from Apr 3, 2017. - [Edible Cocktail Fragrances](https://www.trendhunter.com/trends/alice-the-magician): Alice & the Magician Offers Fragrances that Enhance Food and Drinks (Category: Lifestyle) Implication: The food and beverage industry can explore disruptive innovation opportunities by incorporating edible fragrances and flavor-enhancing products to create unique and memorable dini… - [Multi-Sensory Cocktail Sprays](https://www.trendhunter.com/trends/silent-pool): Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish" (Category: Lifestyle) Implication: Exploring new ways to enhance the drinking experience through innovative products like Silent Pool's liquid garnishes - [Aromatic Cocktail Sessions](https://www.trendhunter.com/trends/tanqueray-no-ten-tasting): The Tanqueray No. Ten Tasting is in Partnership with Perfumers (Category: Lifestyle) Implication: Opportunity to collaborate with luxury perfumers to create unique gin experiences that engage all the senses. - [Perfume-Flavored Cocktails](https://www.trendhunter.com/trends/baby-doll-perfume): 'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume (Category: Lifestyle) Implication: Opportunity for bars, restaurants, and mixologists to innovate new scent-infused cocktail creations. - [Aromatherapy-Inspired Cocktails](https://www.trendhunter.com/trends/lavender-drink): Bartender Jose Rivera's Lavender Drink is Gently Fragrant (Category: Lifestyle) Implication: Innovating the beverage offerings in bars and restaurants by incorporating aromatherapy-inspired cocktails. - [Fragrantly Perfumed Cocktails](https://www.trendhunter.com/trends/craft-cocktail-drinks): At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors (Category: Lifestyle) Implication: Craft cocktail bars can leverage fragrance mists to differentiate their offerings and create a memorable and interactive customer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)